Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
Laura McQuarrie — January 8, 2015 — Marketing
References: habitat.fr & mailmovement
Launched by French furniture brand Habitat, Habitat Pure is a scent bar in Paris that introduces visitors to a line of four fragrances. This includes Pure Cardinal, Pure Imperial, Pure Oriental, Pure Thermal and Pure Cardinal, which are presented in the store for purchase as scented candles, ceramics, bouquets, room sprays, hand creams, lotions.
The open, airy arrangement seems to be like a cross between a modern apothecary and a premium perfume shop. With luxuriant fixtures in the store made from white marble and padded felt, there's plenty to look at, smell and touch in this multi-sensory store. Although the fragrance collection may seem like an unusual focus for the furniture brand, it simply stresses the benefits of aromatherapy as an important part of well-being and healing in the home.
The open, airy arrangement seems to be like a cross between a modern apothecary and a premium perfume shop. With luxuriant fixtures in the store made from white marble and padded felt, there's plenty to look at, smell and touch in this multi-sensory store. Although the fragrance collection may seem like an unusual focus for the furniture brand, it simply stresses the benefits of aromatherapy as an important part of well-being and healing in the home.
Trend Themes
1. Experiential Scent Bars - Habitat Pure's fragrance bar offers a unique multi-sensory experience for customers to explore and purchase scent-related products.
2. Luxurious Store Fixtures - The use of white marble and padded felt fixtures in Habitat Pure's scent bar creates a premium and visually appealing shopping environment.
3. Aromatherapy in Home Decor - The emphasis on fragrances and their role in well-being and healing positions Habitat Pure as a leader in incorporating aromatherapy into home decor.
Industry Implications
1. Furniture - Habitat Pure's foray into the fragrance industry diversifies their product offerings and expands their target audience.
2. Perfume - The unique presentation and selection of fragrances in Habitat Pure's scent bar offers new opportunities for collaboration with perfume brands.
3. Home Fragrance - Habitat Pure's scent bar introduces customers to a variety of scented products, expanding their market share in the home fragrance industry.
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