The Jägermeister Freeze to Win Campaign Requires Refrigeration
Michael Hemsworth — August 19, 2024 — Lifestyle
References: jagermeister & scottishgrocer
The Jägermeister Freeze to Win campaign is being run by the herbal liqueur brand as an interactive endeavor that's targeted towards surprising, delighting and rewarding consumers. The campaign consists of 210,000 promotion bottlers of the liqueur that are paired with temperature-sensitive back labels that will reveal a secret code upon being placed in the freezer until chilled. The code can be used for entering the sweepstakes for a chance to win a variety of high-value prizes like VIP tickets to festivals in 2024 and 2025, freezing cradles for the libation, branded shot glasses, e-shop vouchers and more.
Heads of Off-Trade at Mast-Jägermeister UK Paul McGuiness spoke on the Jägermeister Freeze to Win campaign saying, "Building on the success of our previous years, we are excited to reintroduce this interactive promotion for a third year running to continue educating our customers on the optimal way to enjoy Jägermeister. The release of the temperature-sensitive bottles once again offers our customers the opportunity to win exciting prizes and unforgettable experiences to bring the best nights of their life one step closer.”
Heads of Off-Trade at Mast-Jägermeister UK Paul McGuiness spoke on the Jägermeister Freeze to Win campaign saying, "Building on the success of our previous years, we are excited to reintroduce this interactive promotion for a third year running to continue educating our customers on the optimal way to enjoy Jägermeister. The release of the temperature-sensitive bottles once again offers our customers the opportunity to win exciting prizes and unforgettable experiences to bring the best nights of their life one step closer.”
Trend Themes
1. Temperature-sensitive Packaging - The innovation in temperature-sensitive back labels creates new engagement opportunities by offering hidden rewards only revealed when chilled.
2. Interactive Sweepstakes Campaigns - Engaging consumers through interactive, reward-based campaigns forges deeper brand loyalty and enhances consumer experience.
3. Experiential Rewards - Offering high-value, unique experiences like VIP tickets and branded merchandise as prizes raises customer excitement and brand affinity.
Industry Implications
1. Alcoholic Beverages - Incorporating interactive elements and experiential rewards in promotional campaigns could revolutionize consumer engagement and brand interaction.
2. Packaging Technology - Innovative packaging solutions, such as temperature-sensitive labels, provide brands with novel ways to surprise and reward their customers.
3. Event Ticketing - Partnering with consumer brands for sweepstakes that offer exclusive event tickets could drive interest and open new promotional avenues.
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