This Travel Insurance Advertisement Stages a 'Baggage Drama'
Laura McQuarrie — January 19, 2015 — Marketing
References: apainsurance.org & adsoftheworld
No matter how much effort you put into being prepared, your travel adventures can always throw you for a loop—as proven in this insurance advertisement.
Whether it's sorting out your seats on an airline or hurrying to your next destination, it can be extremely frustrating when your luggage is not taken care of. In this travel insurance ad stunt from APA Insurance, the company sent multiple bags through the baggage carousel that looked like they'd gone through the worst of the worst. Numerous travelers at the Kenya Airport had their jaws drop upon seeing this. After freaking out about their own luggage, it was revealed with a sign that these travelers should get APA's travel insurance to stay worry-free.
Whether it's sorting out your seats on an airline or hurrying to your next destination, it can be extremely frustrating when your luggage is not taken care of. In this travel insurance ad stunt from APA Insurance, the company sent multiple bags through the baggage carousel that looked like they'd gone through the worst of the worst. Numerous travelers at the Kenya Airport had their jaws drop upon seeing this. After freaking out about their own luggage, it was revealed with a sign that these travelers should get APA's travel insurance to stay worry-free.
Trend Themes
1. Travel Insurance Marketing Stunts - The use of unique and dramatic marketing stunts by travel insurance companies to draw in potential customers.
2. Luggage Protection Services - The introduction of innovative services and technology to better protect travelers' luggage and ensure their safe arrival at their destination.
3. Traveler Preparedness Solutions - The development of tools and services to help travelers be better prepared for unexpected situations, such as lost luggage or flight delays.
Industry Implications
1. Travel Insurance - Opportunities for travel insurance companies to differentiate themselves by offering unique and innovative coverage options to travelers.
2. Luggage Manufacturing - Opportunities for luggage manufacturers to create products that are more durable and equipped with technology to prevent loss or damage.
3. Travel Technology - Opportunities for travel technology companies to provide solutions that help travelers better manage their trips and avoid potential disruptions.
2.5
Score
Popularity
Activity
Freshness
