Amazon Interests Offers Tailored Product Options for Shoppers
Michael Hemsworth — March 27, 2025 — Tech
References: aboutamazon & drugstorenews
The new artificial intelligence (AI)-powered Amazon Interests feature is being added to the eCommerce brand's shopping experience as a way to help shoppers enjoy more personalized recommendations and more.
The online shopping feature works by being prompted by the user for recommendations before providing a range of suggestions that will work well for their particular query. This could include such options as the best equipment for athletes, painting equipment for visual artists and more. The shopping feature is being launched for a small number of consumers in the US using the brand's mobile app and website with additional rollouts planned in the months ahead.
Vice President of Personalization Daniel Lloyd described the new Amazon Interests feature saying, "Simply describe what you're looking for, from 'Model-building kits and accessories for hobbyist engineers and designers' or 'Brewing tools and gadgets for coffee lovers' to 'The latest pickleball gear and accessories.' Once you've created your prompt, Interests will do the work for you, continuously scanning Amazon’s store and proactively notifying you about newly available and relevant products, restocks, and deals that align with your interests."
Image Credit: Amazon
The online shopping feature works by being prompted by the user for recommendations before providing a range of suggestions that will work well for their particular query. This could include such options as the best equipment for athletes, painting equipment for visual artists and more. The shopping feature is being launched for a small number of consumers in the US using the brand's mobile app and website with additional rollouts planned in the months ahead.
Vice President of Personalization Daniel Lloyd described the new Amazon Interests feature saying, "Simply describe what you're looking for, from 'Model-building kits and accessories for hobbyist engineers and designers' or 'Brewing tools and gadgets for coffee lovers' to 'The latest pickleball gear and accessories.' Once you've created your prompt, Interests will do the work for you, continuously scanning Amazon’s store and proactively notifying you about newly available and relevant products, restocks, and deals that align with your interests."
Image Credit: Amazon
Trend Themes
1. AI-driven Personalization - AI-driven personalization models are revolutionizing online shopping by tailoring product recommendations to individual consumer interests.
2. Recommendation Engines - Advanced recommendation engines enhance consumer satisfaction by continuously analyzing user data to provide relevant product suggestions and deals.
3. Voice-prompted Shopping - Voice-prompted shopping interfaces integrate user interaction with AI to deliver a seamless and intuitive shopping experience based on spoken queries.
Industry Implications
1. Ecommerce - The eCommerce industry is increasingly integrating AI-powered tools to enhance the personalized shopping experience for consumers.
2. Artificial Intelligence - Artificial intelligence applications are being adopted across various sectors to improve automation and data-driven insights in customer service.
3. Retail Technology - Innovations in retail technology, like AI-driven user interfaces, transform the traditional shopping landscape by offering dynamic, customized consumer experiences.
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