Neiman Marcus' Memory Mirror Digitally Compares Outfits
Laura McQuarrie — January 14, 2015 — Marketing
References: internetretailer & engadget
Retail mirrors are an essential part of the clothes-buying process, but the Memory Mirror by Neiman Marcus takes this object to the next level. This high-tech mirror is equipped with a large screen and camera, enabling shoppers to look at multiple shopping options in a 360-degree format that shows multiple colorways, saving them from having to waste time in the dressing room by being choosy about color versus a particular item's style.
Other neat things that the mirror can do includes being able to share an item you're mulling over with a friend, or a sales associate, so that they can suggest similar items or accessories to pair with a garment. For now, the Memory Mirror is in use at the Walnut Creek Neiman Marcus location in California.
Other neat things that the mirror can do includes being able to share an item you're mulling over with a friend, or a sales associate, so that they can suggest similar items or accessories to pair with a garment. For now, the Memory Mirror is in use at the Walnut Creek Neiman Marcus location in California.
Trend Themes
1. High-tech Mirrors - Opportunity for innovation in creating mirrors equipped with screens and cameras to enhance the shopping experience.
2. 360-degree Viewing - Opportunity to develop technologies that allow customers to view clothing options in a 360-degree format, saving time and enhancing decision-making.
3. Interactive Shopping - Potential for creating interactive mirrors that enable sharing and receiving suggestions from friends or sales associates to enhance the shopping experience.
Industry Implications
1. Retail - Opportunity for the retail industry to implement high-tech mirrors to improve customer experience and drive sales.
2. Fashion - Opportunity in the fashion industry to leverage 360-degree viewing technologies to showcase clothing in a more immersive and engaging way.
3. Technology - Opportunity for technological advancements in mirror technology to revolutionize the way customers shop for clothing.
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