Plague Helps to Turn Photos, Links and Posts Viral
Laura McQuarrie — January 20, 2015 — Marketing
References: itunes.apple & plague.io
Fittingly named Plague, this social networking app is designed to spread viral content among people. Unlike a lot of social networks, the app doesn't allow you to make friends or follow specific users. Instead, the app creates a level playing field for all users and content.
Things that can be shared on Plague include text posts, photos and links. Then, like a virus you can slowly watch as the content becomes more popular and spreads like wildfire over your local region and perhaps eventually the world. One fun aspect of Plague is that it assigns users an "infection index," which gamifies the process of sharing content that others will find meaningful or interesting. To give newcomers a head start, anything they share is automatically shared with four other Plague users.
Things that can be shared on Plague include text posts, photos and links. Then, like a virus you can slowly watch as the content becomes more popular and spreads like wildfire over your local region and perhaps eventually the world. One fun aspect of Plague is that it assigns users an "infection index," which gamifies the process of sharing content that others will find meaningful or interesting. To give newcomers a head start, anything they share is automatically shared with four other Plague users.
Trend Themes
1. Viral Content Sharing - Plague app promotes the spread of viral content among users, presenting opportunities for businesses to create and share content that can quickly gain widespread popularity.
2. Level Playing Field - Plague app creates a level playing field for all users to share and spread content, offering opportunities for businesses to reach a diverse audience without the need for a large following or established network.
3. Gamified Sharing - Plague app gamifies the process of sharing content, allowing businesses to engage users and incentivize them to share meaningful and interesting content.
Industry Implications
1. Social Networking - Plague app disrupts the social networking industry by offering a unique and equal platform for content sharing, potentially challenging established social media platforms.
2. Digital Marketing - Plague app presents disruptive innovation opportunities for digital marketing, enabling businesses to leverage viral content and engage a wide audience without the need for traditional advertising.
3. Gaming - Plague app incorporates gamification elements into content sharing, opening up possibilities for businesses to explore innovative marketing strategies that merge gaming and viral content.
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