British Airways Uses Virtual Simulation to Mimic the Joy of Travel
Laura McQuarrie — January 6, 2015 — Marketing
References: britishairways & creativeguerrillamarketing
In order to share the experience of being to travel the world, British Airways put a pair of Oculus Rift goggles to work to create a virtual simulation. The goggles were given out to members of the public in Europe to play around with on the streets, virtually transporting them to destinations in the United States once they'd strapped the headset on their heads.
The experience simulated the 360 degrees of what it might actually be like to jog on a beachy boardwalk, tour an urban city, ice skate or touch noses with a horse. Although most are now familiar with the name Oculus Rift, it's not a technology that many have had the chance to personally try. The experiences British Airways creates are so immersive, there are several cases where people are caught off balance by what they see through the goggles.
The experience simulated the 360 degrees of what it might actually be like to jog on a beachy boardwalk, tour an urban city, ice skate or touch noses with a horse. Although most are now familiar with the name Oculus Rift, it's not a technology that many have had the chance to personally try. The experiences British Airways creates are so immersive, there are several cases where people are caught off balance by what they see through the goggles.
Trend Themes
1. Virtual Simulation - Opportunity for businesses to create immersive virtual experiences for their customers.
2. Oculus Rift - Potential for businesses to leverage virtual reality headsets like Oculus Rift for unique marketing experiences.
3. Immersive Experiences - Businesses can provide customers with realistic and engaging experiences through virtual simulations.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can use virtual travel simulators to showcase destinations and attract customers.
2. Entertainment - Entertainment companies can utilize virtual reality technology to create interactive and immersive experiences for their audience.
3. Marketing and Advertising - Marketing and advertising agencies can employ virtual reality simulations to engage consumers in unique and memorable ways.
4.4
Score
Popularity
Activity
Freshness
