This Travel Marketing Stunt Gives a Real-Time Tour of NYC
Laura McQuarrie — January 7, 2015 — Autos
References: norwegian & digitalbuzzblog
As part of a unique travel marketing stunt to promote Norwegian Airlines' direct flights to major American cities, a Norwegian Red Cab was sent to the city of NYC to give people in Oslo the chance to get a sense of what the city has to offer. People in Oslo were connected to the action through a real-time screen, which reflected the sights of New York City from inside the cab.
The stunt made it so that Norwegians could play tourist in New York City, without ever having to leave the country. Since traveling to a new city can be daunting, people were able to chat with a friendly guide during their simulated trip overseas.
The stunt made it so that Norwegians could play tourist in New York City, without ever having to leave the country. Since traveling to a new city can be daunting, people were able to chat with a friendly guide during their simulated trip overseas.
Trend Themes
1. Real-time Travel Experiences - Opportunity for businesses to create virtual experiences that allow people to explore new destinations from the comfort of their homes.
2. Interactive Advertising - Potential for brands to engage consumers through interactive and immersive advertisements that provide a unique and memorable experience.
3. Remote Guided Tours - Chance for companies to offer remote tours led by local guides, allowing individuals to experience different cultures and landmarks without physically being there.
Industry Implications
1. Tourism - Innovative tourism companies can leverage technology to offer virtual travel experiences and attract customers.
2. Advertising - Advertising agencies and brands can incorporate interactive elements into their campaigns to captivate and engage audiences.
3. Tour Guide Services - Tour guide companies can expand their offerings by providing remote guided tours, expanding their reach and client base.
3
Score
Popularity
Activity
Freshness
