Adopting self-awareness, brands speak frankly to consumers through witty ads
Implications - Consumers are constantly spoofing preachy or over-the-top advertisements, but the tables are turning as brands adopt a new-found sense of humor to join in the conversation by creating advertisements that are self-mocking in nature. This tongue-in-cheek tactic is creating a much more approachable image for brands as it acknowledges consumers directly for an enhanced, hip aesthetic. First made popular by brands like Old Spice, the "they know that we know" advertising approach is expanding past perceived boundaries with brands that lack a personable connection to Gen X and Y.
Trend Themes
1. Humorous Advertisements - Brands are adopting a humorous tone in their ads to create a more approachable image for Gen X and Y, while acknowledging the consumers directly for an enhanced, hip aesthetic.
2. Silly Puns in Ads - Using silly terms while relating back to scientific data or pop culture references in ads appeals to consumers on a human level, instead of confusing them with big words.
3. Parody Ads - Parodying already-viral commercials from popular brands can help businesses create their own timely pop culture references, riding on the coattails of successful campaigns.
Industry Implications
1. Advertising - The advertising industry can adopt the trend of humorous advertisements and use it to create a more engaging and approachable brand image.
2. Marketing - The trend of using silly puns in ads can be useful for marketers trying to convey complex scientific data or technical information in a more relatable way.
3. Social Awareness Campaigns - Parody ads that bring attention to social issues can be an effective way for non-profit organizations or government bodies to communicate important messages to the public.
6 Featured, 53 Examples:
229,920 Total Clicks
Date Range:
Feb 14 — Feb 16
Trending:
Mild
Consumer Insight Topics:
