The Chobani Love This Life Campaign Focuses on Modern Day Relationships
Meghan Young — June 19, 2015 — Marketing
References: chobani & refinery29
Chobani's latest commercial spot, dubbed Love This Life, has a lot of people up in arms -- namely One Million Moms. While the modern world continues to make huge strides in the acceptance of LGBT relationships, especially in the wake of Caitlyn Jenner's debut, others are still holding tight to outdate traditions. That's exactly the case when it comes to the protests surrounding the Love This Life commercial.
In it, Chobani embraces same-sex relationships with two women lounging in bed. Although that isn't apparent at first as one woman sensually finishes off her yogurt container while her partner remains asleep. Although arguably too sexy for television, the Love This Life spot encourages acceptance of all types of relathionships.
In it, Chobani embraces same-sex relationships with two women lounging in bed. Although that isn't apparent at first as one woman sensually finishes off her yogurt container while her partner remains asleep. Although arguably too sexy for television, the Love This Life spot encourages acceptance of all types of relathionships.
Trend Themes
1. Acceptance of LGBT Relationships - Disruptive innovation opportunity: Creating inclusive advertising campaigns that challenge outdated traditions and promote acceptance.
2. Representation in Advertising - Disruptive innovation opportunity: Featuring diverse relationships and identities in marketing materials to support underrepresented communities.
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Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing diversity and inclusivity in food advertising to cater to a broader consumer base.
2. Marketing and Advertising - Disruptive innovation opportunity: Assisting brands in developing bold and progressive campaigns that challenge societal norms.
3. LGBTQ+ Advocacy Groups - Disruptive innovation opportunity: Partnering with companies to promote positive representation and equal rights through advertising.
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