This Yogurt Commercial is Sure to Make Anyone Laugh
Ian Andrew Panganiban — May 19, 2013 — Marketing
References: youtube & adsoftheworld
Yogurt commercials are mostly targeted towards the female demographic, but this yogurt commercial from the ‘Powerful Yogurt’ caters to both sexes in hilarious fashion.
The commercial showcases two men playing pingpong; one is using a racket, while the other is using his abs instead. The commercial highlights the prime physical state of the man who’s using his abs, clearly a means of catering to their gay demographic. Vidal Partnership is the advertising agency behind this comedic yogurt commercial.
With so many commercials directed towards heterosexual audiences, it’s refreshing to see a commercial that panders towards a more diverse audience, at least in some respects. The abtastic commercial is just one of the yogurt company’s latest campaigns ads for their ab-focused yogurt treats.
The commercial showcases two men playing pingpong; one is using a racket, while the other is using his abs instead. The commercial highlights the prime physical state of the man who’s using his abs, clearly a means of catering to their gay demographic. Vidal Partnership is the advertising agency behind this comedic yogurt commercial.
With so many commercials directed towards heterosexual audiences, it’s refreshing to see a commercial that panders towards a more diverse audience, at least in some respects. The abtastic commercial is just one of the yogurt company’s latest campaigns ads for their ab-focused yogurt treats.
Trend Themes
1. Diverse-targeted Commercials - Creating commercials that cater to a more diverse audience by incorporating comedic elements or unique perspectives.
2. Gender-inclusive Advertising - Developing advertisements that appeal to both sexes and challenge traditional gender roles and stereotypes.
3. Humor in Marketing - Utilizing humor as a marketing strategy to engage and entertain audiences while promoting a product or service.
Industry Implications
1. Advertising - Exploring new approaches to advertising that break away from traditional models and embrace diversity and inclusivity.
2. Food and Beverage - Incorporating humor and diverse messaging in marketing campaigns for food and beverage products to capture a wider audience.
3. Entertainment - Creating comedic content in advertising and marketing initiatives to entertain consumers and make a memorable impact.
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