The Fast & Ever-Moving John Lewis Celebrates Its 150th Anniversary
Laura McQuarrie — May 5, 2014 — Marketing
References: johnlewis & brandingmagazine
In celebration of its 150th anniversary, British department store John Lewis is showing off its longstanding brand history with a video that takes a fun look back in time. The video is centered around the movements of each person and beautifully morphs one into the next, such as one man that dives into a water slide, which then artfully cuts to a baby crawling.
The John Lewis anniversary video is over a minute long and serves as a representation of how the brand has evolved over the course of a century and a half. The end of the #JL150 campaign video is closed with text that reads: "For 150 years, you've never stood still. Neither have we," followed by a number or John Lewis logos as they have changed over time.
The John Lewis anniversary video is over a minute long and serves as a representation of how the brand has evolved over the course of a century and a half. The end of the #JL150 campaign video is closed with text that reads: "For 150 years, you've never stood still. Neither have we," followed by a number or John Lewis logos as they have changed over time.
Trend Themes
1. Brand Heritage Visualization - With the use of digital and visual media, businesses can showcase their brand history to create stronger connections with their consumers.
2. Interactive Anniversary Campaigns - Interactive anniversary campaigns can be a great way for businesses to engage with consumers on social media and show their history in a fun and creative way.
3. Nostalgia Marketing - Using nostalgia marketing to appeal to a customer's emotional side can lead to increased brand loyalty and customer engagement.
Industry Implications
1. Retail - Anniversary campaigns like John Lewis' 150th anniversary video can help retailers highlight their brand history and legacy while engaging their customers.
2. Marketing and Advertising - Incorporating visual storytelling and nostalgia marketing into campaigns can help marketing and advertising agencies create memorable and emotional connections between brands and customers.
3. Digital Media - Digital media companies can use their expertise to create innovative and engaging digital campaigns, like John Lewis' visual tribute, to showcase a brand's heritage and history in compelling ways.
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