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Capsulated Obsession

The familiarity of pills rebrands unexpected campaigns and products as cures

Implications - The multibillion-dollar pharmaceutical industry has created several generations that are accustom to the concept of cures in pill form, which is being adopted in various industries as a way to put familiarity front and center. While advertising has intentionally made the ambiguous connection to products as a method to soothe consumer woes for decades, this new pill-focused approach cuts straight to the chase as marketers take an unabashedly literal direction to push product to cure-craving consumers.
Trend Themes
1. Pill-pop Familiarity - Adopting the concept of cures in pill form in various industries as a way to put familiarity front and center.
2. Medication Branding - Using the pharmaceutical industry and pills as a visual cue or theme, tied to particular products or promotions.
3. Custom Medication Services - Providing healthcare that is faster and easier by creating custom order packs that are delivered right to the door of the customer.
Industry Implications
1. Marketing and Advertising - There is a trend for marketers to become more literal and to push product with a pill-focused approach.
2. Healthcare Industry - Pharmaceutical industries creating familiarity with the public, which allow for the creation of innovative services such as customizable medication through delivery services.
3. Art and Design Industry - Art and design adopt the concept of pills in their work as a metaphor for society's dependence and faith in external cures and remedies.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
600,030 Total Clicks
Date Range:
Oct 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Fashion Addict Editorials
Fashion Addict Editorials
The Steve Kraitt Designer Drugs Beauty Story is Brand-Obsessed
The Steve Kraitt “Designer Drugs” beauty story comments on society’s obsession with brand names. A strong association with luxury and status makes labels like Yves Saint Laurent, Chanel... MORE
Surreal Body Illustrations
Surreal Body Illustrations
Canadian Artist Ashley Mackenzie Creates Surreal Body Drawings
Toronto-based artist Ashley Mackenzie creates these imaginative body drawings, which focus on turning the human form into surreal works of art. Each of these peculiar illustrations forces viewers to... MORE
Medication-Inspired Paper Art
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Vitamins & Placebo by Zim And Zou is Eye-Opening
The Vitamins & Placebo art series is an eye-opening project that appeals to people’s need to know about what it is they are putting into their bodies. With the emphasis on health being put... MORE
Cute Message Pills
Cute Message Pills
Secret Saving Happy Pills Help You Pass Notes
Remember the old days of passing notes in class on torn up lined paper or in the corners of your notebooks? Remember the sheer terror of having you teacher ask you what you were writing? Luckily... MORE
Mood-Enhancing Branding
Mood-Enhancing Branding
The Marx Design Promotional Gift Presents Uppers, Downers and Middlers
The whimsical concept of the Marx Design Promotional Gift will certainly have an effect on your present attitude. Interestingly, the contents of these pill bottles will likely have less of an impact... MORE
Custom-Delivery Medication Services
Custom-Delivery Medication Services
Pillpack Customizes Doses and Delivers Right to Your Door
The introduction of a customizable and fast medication service would be an amazing innovation for those that can’t always make it out to the pharmacy. Pillpack is making healthcare faster and... MORE

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