This Humorous Ad Promotes Yoplait Using the Satire of Dominic Purcell
Yoplait and Wieden + Kennedy, Portland, Ore. created this satire-inspired commercial to promote the deliciously satisfying yogurt snacks. The commercial features tough guy Dominic Purcell seated in a beautiful blue suit with a straight face as he confesses his hunger.
As he pulls out a spoon from his breast pocket, he looks straight into the camera and says, "I'm going to have snack to make me feel better and once I do you'll see a look of satisfaction and contentment blossom across my face." He takes a bite and the camera zooms in, his face never changes, however he does state, "See?"
This quirky ad is a great way to promote Yoplait as a hunger-eliminating snack by using a burly man such as Dominic Purcell to promote a typically feminine snack. Yoplait yogurt is the perfect and healthy way to abolish hunger.
As he pulls out a spoon from his breast pocket, he looks straight into the camera and says, "I'm going to have snack to make me feel better and once I do you'll see a look of satisfaction and contentment blossom across my face." He takes a bite and the camera zooms in, his face never changes, however he does state, "See?"
This quirky ad is a great way to promote Yoplait as a hunger-eliminating snack by using a burly man such as Dominic Purcell to promote a typically feminine snack. Yoplait yogurt is the perfect and healthy way to abolish hunger.
Trend Themes
1. Satire-driven Advertising - Opportunity for brands to use satire and humor in their commercials to grab consumer attention.
2. Gender-bending Marketing - Opportunity for brands to challenge gender stereotypes by featuring unconventional spokespeople for their products.
3. Healthy Snack Promotions - Opportunity for brands to promote healthy snacks as an effective way to satisfy hunger.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can leverage satire-driven advertising techniques to promote their products as hunger-eliminating snacks.
2. Advertising and Marketing - Advertising and marketing agencies can explore gender-bending marketing strategies to create impactful campaigns that challenge societal norms.
3. Wellness and Health - Companies in the wellness and health industry can capitalize on the trend of promoting healthy snacks as effective hunger solutions.
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