The 2014 Oikos Super Bowl Ad Reunites the Cast of Full House
Laura McQuarrie — February 3, 2014 — Lifestyle
References: oikosyogurt & adweek
The Dannon Oikos Super Bowl ad is one commercial that a lot of people are looking forward to, mainly because of the nostalgia factor that comes with the reunion of three Full House stars.
This year's commercial, titled 'The Spill' follows in the same footsteps as last year’s Oikos ad, 'The Tease.' The ad features John Stamos and a lady friend sharing a cup of yogurt in a pretty suggestive way. Stamos spills yogurt onto his pants and just as the commercial is about to get far too steamy for TV, Bob Saget and Dave Coulier appear, dressed like they are prepared to clean up a serious mess.
There's not much other interaction between the cast members, as the commercial is only about 30 seconds in length, but fortunately the Oikos 'Bromance' microsite provides plenty of goofy behind-the-scenes action from the trio to make up for it.
This year's commercial, titled 'The Spill' follows in the same footsteps as last year’s Oikos ad, 'The Tease.' The ad features John Stamos and a lady friend sharing a cup of yogurt in a pretty suggestive way. Stamos spills yogurt onto his pants and just as the commercial is about to get far too steamy for TV, Bob Saget and Dave Coulier appear, dressed like they are prepared to clean up a serious mess.
There's not much other interaction between the cast members, as the commercial is only about 30 seconds in length, but fortunately the Oikos 'Bromance' microsite provides plenty of goofy behind-the-scenes action from the trio to make up for it.
Trend Themes
1. Nostalgic Advertising - Disruptive innovation opportunity: Brands can capitalize on nostalgia by bringing back beloved characters from popular TV shows or movies in their ads to appeal to consumers' sense of familiarity and create a connection.
2. Interactive Microsites - Disruptive innovation opportunity: Creating engaging microsites that offer exclusive behind-the-scenes content can enhance the overall brand experience and encourage audience interaction.
3. Controversial Marketing - Disruptive innovation opportunity: Brands can push the boundaries by creating edgier and more suggestive advertisements to generate buzz and stand out from competitors.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Food and beverage companies can use nostalgia marketing to introduce and promote new products while leveraging the emotional connection consumers have with nostalgic characters.
2. Advertising and Marketing - Disruptive innovation opportunity: Advertisers can explore new creative strategies, such as interactive microsites and controversial marketing, to captivate audiences and improve brand recall.
3. Entertainment and Media - Disruptive innovation opportunity: Entertainment and media companies can partner with brands to create integrated marketing campaigns that capitalize on the nostalgia trend and drive audience engagement.
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