Charities make efforts mutually beneficial to draw in prospective activists
Implications - A large portion of consumers will opt for a more ethically responsible product if it's comparable in price, but charities are hoping to push this notion a step further by incentivizing activism to help boost awareness and participation. The products and campaigns speak to a consumer preference for mutually beneficial endeavours, while at the same time pushing unlikely patrons in a more responsible direction.
Trend Themes
1. Incentivized Activism - Charities are incentivizing activism to help boost awareness and participation.
2. Donating Through Technology - Apps like Mogl and Weightless Project are enabling people to donate to charitable causes by simply participating in daily activities.
3. One-for-one Business Model - Companies like Smiles for the People are using the one-for-one model to provide goods to those who cannot afford them.
Industry Implications
1. Charities and Non-profits - Organizations can explore incentivizing activism and implementing new technology to increase donations and participation.
2. Consumer Goods - One-for-one business models can provide a sustainable, philanthropic choice for consumers in various industries.
3. Travel and Hospitality - Travel companies can offer service trips that provide a unique and meaningful experience for families while also giving back to local communities.
6 Featured, 53 Examples:
248,273 Total Clicks
Date Range:
Sep 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:
