This Ad by Not Norm Displays the Useful Lessons Learned Through Scouts
Ady Floyd — September 12, 2015 — Social Good
References: scouts.org.za & adweek
Scouts South Africa and Cape Town agency Not Norm created this emotional commercial that displays the importance of useful lessons learned through Scouts. The ad encourages the younger generations to attend Scouts, which will teach them useful lessons that could save a life.
The ad takes place at a deserted beach where a young girl is drowning. A boy rushes to her rescue and pulls her out of the water. The young boy proceeds to conduct CPR on the unconscious girl. When she comes to the ad reveals that it wasn't a young boy, but it was actually the girl's father who saved her.
The tag line of the ad reads "Learn it young. Remember it forever." This touching ad seeks to encourage the youth to participate in social activities that teach young people more than just how to roast a marshmallow.
The ad takes place at a deserted beach where a young girl is drowning. A boy rushes to her rescue and pulls her out of the water. The young boy proceeds to conduct CPR on the unconscious girl. When she comes to the ad reveals that it wasn't a young boy, but it was actually the girl's father who saved her.
The tag line of the ad reads "Learn it young. Remember it forever." This touching ad seeks to encourage the youth to participate in social activities that teach young people more than just how to roast a marshmallow.
Trend Themes
1. Youth Engagement - Encouraging the younger generation to attend Scouts and learn useful life lessons beyond basic skills.
2. CPR Education - Highlighting the importance of CPR education in saving lives and promoting its inclusion in youth activities.
3. Emotional Marketing - Utilizing emotional storytelling in advertising campaigns to create a deeper connection with the audience.
Industry Implications
1. Youth Organizations - Creating innovative programs within youth organizations to teach life-saving skills and valuable life lessons.
2. Education and Training - Developing new methods and initiatives to incorporate CPR education into school curriculum or extracurricular activities.
3. Advertising and Marketing - Exploring emotional storytelling techniques to enhance brand messaging and engage with consumers on a deeper level.
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