Q Meieriene's Yogurt Ads are Explosively Eye-Catching
Helen Picard — April 1, 2014 — Marketing
References: q-meieriene.no & adeevee
Q Meieriene Yogurt has launched a yogurt ad campaign with MK Norway featuring 3D exploding yogurt scenes. The delicious detonations are titled 'Whale,' 'The Ride,' and 'Pixie,' each flavored with either Oreo and candy covered chocolate pieces.
In the advertisements, milky-white yogurt madness is splashed from its container, freeing both its taste and the viewer's imagination. The detonated dairy dioramas are shaped into vastly different scenes, ranging from mythical medieval to modern. Thought plain yogurt was boring? Not if it can be shaped into woodland fairies, wild wales, and a sweet Mercedes! Q Meieriene's advertisements make a nutritious, normally boring snack packed in middle school lunch boxes into an edgy pop culture pleasure. The ads are featured with the catchphrase, "taste that goes to your head."
In the advertisements, milky-white yogurt madness is splashed from its container, freeing both its taste and the viewer's imagination. The detonated dairy dioramas are shaped into vastly different scenes, ranging from mythical medieval to modern. Thought plain yogurt was boring? Not if it can be shaped into woodland fairies, wild wales, and a sweet Mercedes! Q Meieriene's advertisements make a nutritious, normally boring snack packed in middle school lunch boxes into an edgy pop culture pleasure. The ads are featured with the catchphrase, "taste that goes to your head."
Trend Themes
1. Explosion Advertising - The use of explosive visuals in advertising to grab consumer attention and create a memorable experience.
2. Imaginative Food Advertising - The use of creative and whimsical visuals in food advertising to appeal to consumer imagination.
3. Transformative Packaging - Packaging design that transforms food products into visually striking and exciting experiences for consumers.
Industry Implications
1. Food and Beverage - Innovative advertising techniques that create visually stunning and memorable experiences for consumers.
2. Marketing and Advertising - The incorporation of explosive visuals and imaginative concepts in advertising campaigns to captivate target audiences.
3. Packaging Design - Utilizing transformative packaging designs to enhance the appeal of food products and create a unique brand identity.
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