Jamie Lee Curtis Returns to Promote Activia Breakfast Blend
Katherinev123 — August 26, 2012 — Lifestyle
References: activia.us & brandchannel
Remember Dannon's Activia ads from a few years ago starring Jamie Lee Curtis? Now the actress is back in the new Activia Breakfast Blend campaign, which promotes the brand's latest line of yogurts inspired by everyone's favorite meal of the day -- breakfast.
The Activia Breakfast Blend is a line of lowfat yogurts that come in containers that are 50 percent larger than the brand's regular containers and contain twice the protein of its regular yogurt, which may help to promote the Breakfast Blends as yogurts you can have as your breakfast, instead of just part of it. The Breakfast Blend line also comprises ingredients that are typical at your morning meal, such as fruits and grains. In terms of flavors, there's Maple Brown Sugar, Banana Bread, Vanilla and of course, Apple Cinnamon. Yum!
The Activia Breakfast Blend is a line of lowfat yogurts that come in containers that are 50 percent larger than the brand's regular containers and contain twice the protein of its regular yogurt, which may help to promote the Breakfast Blends as yogurts you can have as your breakfast, instead of just part of it. The Breakfast Blend line also comprises ingredients that are typical at your morning meal, such as fruits and grains. In terms of flavors, there's Maple Brown Sugar, Banana Bread, Vanilla and of course, Apple Cinnamon. Yum!
Trend Themes
1. Morning Meal-inspired Yogurts - Opportunity for brands to create yogurt products specifically designed to be consumed as a complete breakfast.
2. Lowfat Yogurts - Potential for lowfat yogurt brands to innovate and offer larger containers with added protein to attract health-conscious consumers.
3. Fruit and Grain Yogurts - Possibility to develop new flavors of yogurt that incorporate fruits and grains, appealing to consumers looking for a wholesome morning meal.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the market potential of morning meal-inspired yogurts, offering convenient and nutritious breakfast options.
2. Health and Wellness - Opportunity for health and wellness brands to create lowfat yogurts with added protein, targeting consumers seeking healthier breakfast choices.
3. Flavors and Ingredients - Flavor and ingredient suppliers can cater to the demand for fruit and grain yogurts by providing innovative and natural flavor solutions.
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