Soma and Intelligentsia Teamed Up to Make the Ultimate Gift for Dads
Laura McQuarrie — June 5, 2015 — Eco
References: intelligentsiacoffee & drinksoma
Ahead of Father's Day this year, sustainable water filter design experts Soma teamed up with coffee roaster Intelligentsia to create what both brands are calling "The World's Greatest Coffee Set for the World's Greatest Dads."
The limited edition Coffee Kit is made up of a signature Soma carafe, a custom Intelligentsia coffee blend made from Latin American beans, a mug to celebrate dad, plus an erasable marker.
The giftable set for coffee lovers beautifully showcases each brand's commitment to sustainability and social good, while also tapping into the market that celebrates thoughtful design and bespoke products. Unlike many other cheesy holiday gifts, long after Father's Day has come and passed, all of the items in the set are useful throughout the year.
Image Credit: Soma
The limited edition Coffee Kit is made up of a signature Soma carafe, a custom Intelligentsia coffee blend made from Latin American beans, a mug to celebrate dad, plus an erasable marker.
The giftable set for coffee lovers beautifully showcases each brand's commitment to sustainability and social good, while also tapping into the market that celebrates thoughtful design and bespoke products. Unlike many other cheesy holiday gifts, long after Father's Day has come and passed, all of the items in the set are useful throughout the year.
Image Credit: Soma
Trend Themes
1. Sustainable Gifting - The collaboration between Soma and Intelligentsia showcases the trend of sustainable gift options, offering an opportunity for other brands to create eco-friendly and socially responsible gift sets.
2. Celebrating Thoughtful Design - The coffee set highlights the trend of celebrating thoughtful design in products, presenting an opportunity for businesses to create customized and curated gift sets that appeal to design-conscious consumers.
3. Year-round Usability - The emphasis on the coffee set's year-round usability reflects the trend of practical and versatile gifts, presenting an opportunity for brands to create gift sets that have long-term functionality.
Industry Implications
1. Sustainable Product Design - The collaboration between Soma and Intelligentsia demonstrates opportunities for sustainable product design, encouraging brands to consider eco-friendly materials and practices in their offerings.
2. Curated Gift Sets - The coffee set's focus on thoughtful curation and customization offers opportunities for businesses in the gift industry to create curated gift sets tailored to different occasions and interests.
3. Practical Giftware - The emphasis on the coffee set's year-round usability presents opportunities for businesses in the giftware industry to develop products that are practical and adaptable for everyday use.
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