The Sale of 'Alter Ego' Water Bottles Helps to Improve Clean Water Access
Katherine Pendrill — June 4, 2015 — Social Good
'Alter Ego' is a socially conscious water bottle company that is working towards improving clean water access around the world. The company sells its own Alter Ego personal water filters and then uses the profits to bring fresh and clean water to millions of people around the world.
The Alter Ego water bottles themselves are made from BPA-free, Eastman Tritan copolymer that is both durable and lightweight. Each bottle contains a tiny filter cartridge, which is designed to filter out nearly 100 percent of contaminants. The result is a portable personal water filter that allows you to enjoy crisp and fresh water without any metallic aftertaste.
Of course, each Alter Ego water bottle is worth much more than its materialist value. For each bottle sold, the company will use a portion of the profits to help bring clean water to someone in need. Thereby your purchase will ultimately help to reduce the global inequity of clean water access.
The Alter Ego water bottles themselves are made from BPA-free, Eastman Tritan copolymer that is both durable and lightweight. Each bottle contains a tiny filter cartridge, which is designed to filter out nearly 100 percent of contaminants. The result is a portable personal water filter that allows you to enjoy crisp and fresh water without any metallic aftertaste.
Of course, each Alter Ego water bottle is worth much more than its materialist value. For each bottle sold, the company will use a portion of the profits to help bring clean water to someone in need. Thereby your purchase will ultimately help to reduce the global inequity of clean water access.
Trend Themes
1. Socially Conscious Products - Opportunity for companies to create products that have a positive social or environmental impact.
2. Personal Water Filters - Innovations in portable water filters that provide clean and safe drinking water on-the-go.
3. Global Clean Water Access - Increasing focus on initiatives and technologies to improve clean water access for populations in need.
Industry Implications
1. Water Filtration - Water filtration companies can integrate personal filter technology into portable bottles for clean water on-the-go.
2. Socially Conscious Products - Companies across various industries can incorporate social or environmental impact into their product offerings.
3. Charitable Retail - Opportunity for retailers to partner with charitable organizations for every product sold, contributing to a cause.
5
Score
Popularity
Activity
Freshness
