‘The Journey’ by John Lewis is Adorably Enduring
Jennifer Gosnell — November 14, 2012 — Pop Culture
‘The Journey’ by John Lewis opens the Christmas 2012 TV season with a poignant and beautiful ad. Following the success of the 2011 John Lewis TV ad that featured the power of giving, the 2012 addition follows a similar theme.
With the creation of a snowman and a snowwoman, the ad features a young girl celebrating the holiday season. What is unbeknownst to her, however, is that her snowmen are about to do the same.
After a brutal and exhausting journey abroad, her snowman returns to his snowwoman with a heartfelt and well-earned gift of gloves, a scarf, and a beret. The adorably sweet and sentimental commercial highlights one of the most important and best aspects of the holiday season: the power to inspire, delight and amuse.
With the creation of a snowman and a snowwoman, the ad features a young girl celebrating the holiday season. What is unbeknownst to her, however, is that her snowmen are about to do the same.
After a brutal and exhausting journey abroad, her snowman returns to his snowwoman with a heartfelt and well-earned gift of gloves, a scarf, and a beret. The adorably sweet and sentimental commercial highlights one of the most important and best aspects of the holiday season: the power to inspire, delight and amuse.
Trend Themes
1. Emotional Holiday Ads - Opportunity for businesses to create heartwarming and sentimental advertisements during the holiday season.
2. Creative Gift Giving - Innovation in unique and thoughtful gift ideas that evoke emotions and create a memorable experience.
3. Storytelling in Advertising - Using narratives to capture consumers' attention and create a deeper emotional connection with the brand.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop captivating and emotionally-driven campaigns for clients.
2. Retail - Retailers can explore innovative ways to package and present gifts that evoke emotions and enhance the gifting experience.
3. Entertainment - Opportunity for entertainment companies to incorporate storytelling and emotional narratives into their advertisements and promotions.
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