This Paypal Super Bowl Commercial Introduces the Future of Money
Laura McQuarrie — February 8, 2016 — Marketing
The first-ever Paypal Super Bowl ad is a 45-second ad spot set to the tune of Demi Lovato's 'Confident.' In the theme of this song, PayPal has a message to share about the future of money, particularly its role in making the world of old money obsolete.
'There's a New Money in Town' is a commercial that goes back and forth between making simple statements like: "New money is not a dirty word. New money isn't paper. It's progress." In the commercial, old money is linked to cheques, coins and bank notes, while PayPal envisions of digital future where currency is always on the move. This commercial introduces a new global campaign for PayPal.
Like PayPal, Amazon is another big player in e-commerce that established itself as a first-time Super Bowl advertiser this year.
'There's a New Money in Town' is a commercial that goes back and forth between making simple statements like: "New money is not a dirty word. New money isn't paper. It's progress." In the commercial, old money is linked to cheques, coins and bank notes, while PayPal envisions of digital future where currency is always on the move. This commercial introduces a new global campaign for PayPal.
Like PayPal, Amazon is another big player in e-commerce that established itself as a first-time Super Bowl advertiser this year.
Trend Themes
1. Digital Currency - There is a disruptive innovation opportunity to capitalize on the shift towards digital currencies and the potential for a cashless future.
2. Obsolete Money - There is an opportunity to disrupt the traditional concept of money and introduce new forms of currency that are more efficient and technologically advanced.
3. E-commerce Advertising - There is a disruptive innovation opportunity to leverage advertising platforms in the e-commerce industry, as seen with both PayPal and Amazon investing in Super Bowl commercials.
Industry Implications
1. Financial Technology - The financial technology industry can capitalize on the trend of digital currencies and develop new innovative solutions for digital transactions.
2. Payment Services - The payment services industry can benefit from disrupting the traditional banking system and offering more streamlined and secure digital money transfer solutions.
3. Advertising and Marketing - The advertising and marketing industry can tap into the growing e-commerce sector and provide new and innovative ways for companies to advertise and connect with customers online.
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