The Greenpeace ‘ScamWow' Spoofs on Serious Matters
Joanne Lam — July 15, 2010 — Pop Culture
References: greenpeace & huffingtonpost
The well-known infomercial for the cleaning cloth 'ShamWow!' meets its match with this Greenpeace 'ScamWow' spoof. Referring to the serious situation of the BP Oil Spill and morphing it into an infomercial for oil-spill clean-up, this Greenpeace 'ScamWow' ad makes its audience think long and hard about the long-term effects of the oily mess.
Although hilarious in its execution, Greenpeace's 'ScamWow' video touches upon a subject that is no laughing matter.
Implications - The spoof is the perfect example of humor coming together with serious issues to send a message that may otherwise be overlooked. These causes require a great deal of attention, but in the headline and viral video age, the means of attracting viewers are different. While certain causes may be drab or uninteresting in nature, videos such as this ensure widespread awareness.
Although hilarious in its execution, Greenpeace's 'ScamWow' video touches upon a subject that is no laughing matter.
Implications - The spoof is the perfect example of humor coming together with serious issues to send a message that may otherwise be overlooked. These causes require a great deal of attention, but in the headline and viral video age, the means of attracting viewers are different. While certain causes may be drab or uninteresting in nature, videos such as this ensure widespread awareness.
Trend Themes
1. Humor in Advocacy - Using humor to draw attention to serious issues can be an effective strategy for advocacy groups.
2. Viral Marketing for Causes - Creating viral videos that highlight important causes can generate widespread awareness and engagement.
3. Creative Messaging Techniques - Finding innovative and creative ways to deliver important messages can make them more memorable and impactful.
Industry Implications
1. Environmental Advocacy - Environmental advocacy groups can leverage humor and viral marketing to raise awareness about important environmental issues.
2. Marketing and Advertising - Marketing and advertising agencies can explore the use of humor and creative messaging techniques to stand out in a crowded media landscape.
3. Digital Content Production - Digital content production companies can specialize in creating viral videos that effectively communicate important messages for advocacy groups.
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