Jeju 16 Water is Naturally Purified Through Layers of Volcanic Rock
Laura McQuarrie — June 23, 2015 — Lifestyle
References: sixteenwater & bevindustry
At a first glance, Jeju 16 might seem like an ordinary drink, but this enriched water is way above and beyond an average bottle of water.
Jeju 16 gets its name from having the water filtered through 16 layers of volcanic bedrock before it is bottled. This process naturally purifies the water, without stripping it of any essential minerals while doing so. Naturally, the bottled water contains a pH value of 7.7, which makes it slightly alkaline and useful for readjusting acidity levels in the body.
Now that many brands are taking steps to cut out artificial additives and preservatives, and sugar-laden drinks are becoming vilified, water is being reintroduced to consumers with natural flavors and enriched health benefits from vitamins and minerals.
Jeju 16 gets its name from having the water filtered through 16 layers of volcanic bedrock before it is bottled. This process naturally purifies the water, without stripping it of any essential minerals while doing so. Naturally, the bottled water contains a pH value of 7.7, which makes it slightly alkaline and useful for readjusting acidity levels in the body.
Now that many brands are taking steps to cut out artificial additives and preservatives, and sugar-laden drinks are becoming vilified, water is being reintroduced to consumers with natural flavors and enriched health benefits from vitamins and minerals.
Trend Themes
1. Mineral-enriched Water - Disruptive innovation opportunity: Development of new mineral-enriched water brands utilizing natural filtration processes to enhance health benefits.
2. Natural Flavored Water - Disruptive innovation opportunity: Creation of flavored water products that are naturally sweetened and enriched with vitamins and minerals.
3. Ph Balanced Water - Disruptive innovation opportunity: Introduction of pH balanced water with alkaline properties for readjusting acidity levels in the body.
Industry Implications
1. Bottled Water - Disruptive innovation opportunity: Incorporation of natural filtration techniques to create premium bottled water products with enhanced health benefits and natural flavors.
2. Health and Wellness - Disruptive innovation opportunity: Integration of natural mineral-enriched water as a part of a healthy lifestyle, emphasizing its health benefits and emphasizing the importance of hydration.
3. Beverage Packaging - Disruptive innovation opportunity: Creation of sustainable and eco-friendly packaging solutions, such as biodegradable bottles, for mineral-enriched water brands.
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