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In-Store Techification

Brands mimic online shopping in storefronts with smart product integration

Implications - As consumers continue to receive constant stimulation from smartphones and tablets, the in-person experience is becoming less desired in retail with more brands implementing tech into the storefront shopping experience than ever. The no-pressure solutions make retail more approachable for consumers who wish to shop uninterrupted, yet still demand a personalized experience. The approach makes a connection to the simplicity associated with online shopping, but offers the instant gratification of receiving a product immediately after purchase.
Trend Themes
1. In-store Techification - As consumers receive constant stimulation from smartphones and tablets, retailers are implementing tech through the storefront shopping experience with no-pressure solutions making retail more approachable for consumers who wish to shop uninterrupted.
2. Projected Design Previews - Augmented reality technology is being used to project real-time upholstery and furniture onto showroom items helping consumers select items that better fit their tastes before making a purchase.
3. E-ink Retail Tags - Digital pricing displays are being used in place of paper tags to show an item's description, cost, item number and barcode, saving paper and time.
Industry Implications
1. Retail Technology - Retailers with an online presence are increasingly integrating technology into physical stores, including the use of digital retail showrooms and in-store tech to mimic online shopping.
2. Personalized Marketing - Beacons and apps able to personalize marketing to potential customers that are equipped with a VIP key are becoming more common in the retail industry.
3. Tech Integration - Industry professionals include Dutch and American designers and technology companies that incorporate hardware and software development, infrastructure management, cloud services, artificial intelligence and machine learning in their areas of expertise.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 65 Examples:
472,201 Total Clicks
Date Range:
Jan 14 — Feb 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Anti-Theft Tablet Display Stands
Anti-Theft Tablet Display Stands
The IVY Open Tablet Display Recently Launched at CES 2014
Dutch designer tech company Techtive BV launched the “world’s first open tablet display” at CES 2014 with the IVY Tablet Display. The product enables customers to exhibit tablets in a sleek... MORE
Projected Design Previews
Projected Design Previews
The Smart Projection Device Helps With Upholstery and Furniture Shopping
The introduction of augmented reality technology to retail or furniture shopping is not the newest idea. However, this smart projection device from Vizera does more than let you virtually fit a... MORE
Digital Product Showrooms
Digital Product Showrooms
Made.com's Display Shows Off Items Available Online and In-Store
When you think of a product showroom, what likely comes to mind first is an experience that involves products you can touch and see with your own eyes. But in order to present the assortment it has... MORE
Pharmacy Beacon Technology
Pharmacy Beacon Technology
The Duane Reade App Vastly Improves Customer's In-Store Experience
For once, there is a tech update that will not frustrate consumers for its insignificant changes; instead, the updated Duane Reade app brings a meaningful revision that integrates iBeacon Bluetooth... MORE
Hi-Tech Product Placements
Hi-Tech Product Placements
The Tesco Stores Introduce Image Recognition Technology for Shelves
One of the biggest areas in which retailers have full control of the customer experience is product placement and the fleet of Tesco stores is hoping to take that up a notch by introducing image... MORE
play_circle_filledPersonalized Loyalty Keychains
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. ‘The Physical Cookie,’ takes... MORE
Digital Retail Showrooms
Digital Retail Showrooms
Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam
American clothing label Tommy Hilfiger recently introduced its first-ever digital retail showroom in Amsterdam. The high tech retail concept is meant to change the way Hilfiger’s products are... MORE
E-Ink Retail Tags
E-Ink Retail Tags
Sainsbury's Uses Digital Displays to Automatically Update Prices
In order to cut down on paper use and the need to manually update retail tags, Sainsbury’s updated its shelves with e-ink technology. In place of paper tags, digital pricing displays are now used... MORE

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