Arano 'Keeping It Real' Juice Ad Campaign
Katie Cordrey — June 12, 2010 — Marketing
References: spitfire.co.nz & adsoftheworld
The Arano 'Keeping It Real' ad campaign promotes products from New Zealand juice company Arano. The clever print ads play with the concept of senior -- as in old -- orange squeezers flaunting formidable biceps and serious attitudes. Posters with lighthearted quips to entice the juice-drinking public are also part of the printed ad media.
Valencia Orange, Grapefruit, Pineapple and Tomato juices are a few of the Arano Keeping It Real flavors. The company also markets yogurt and fruit smoothies.
Valencia Orange, Grapefruit, Pineapple and Tomato juices are a few of the Arano Keeping It Real flavors. The company also markets yogurt and fruit smoothies.
Trend Themes
1. Print Advertising - Embracing unconventional and humorous print ads can disrupt traditional advertising methods and grab consumers' attention.
2. Healthy Juice Alternatives - Creating new, innovative flavors and combinations in the juice market can disrupt the industry and attract health-conscious consumers.
3. Senior Marketing - Targeting older demographics with fun and relatable marketing campaigns can disrupt the industry and tap into a potentially untapped market.
Industry Implications
1. Beverage Industry - Introducing unique and flavorful juices can disrupt the beverage industry and cater to consumers looking for healthier options.
2. Advertising Industry - Utilizing unconventional and humorous advertising techniques can disrupt the advertising industry and capture the attention of modern consumers.
3. Senior Health Market - Developing products specifically targeted towards the health needs of seniors can disrupt the senior health market and address an underserved demographic.
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