Redshirt Films' Parody Commercial Puts a New Spin on John Lewis' Ad
Laura McQuarrie — November 12, 2014 — Pop Culture
This parody commercial features a spoof on the John Lewis Christmas commercial starring Monty the Penguin. Rather than telling a sweet tale about a boy and his imaginary penguin companion, this parody from Redshirt Films features a darker take on the footage, spinning the story into one where Monty is a slave to a suburban boy's every whim.
Rather than suggesting that Monty is having a good time with the boy, this film shows that the penguin is totally out of place serving as "fluffy hot water bottles for spoiled rich children." Near the end of the video, when a second penguin is introduced into the boy's home, rather than being a heartwarming moment as in the original commercial, you can't help but feel sad for the fate of these two suburban penguins.
Rather than suggesting that Monty is having a good time with the boy, this film shows that the penguin is totally out of place serving as "fluffy hot water bottles for spoiled rich children." Near the end of the video, when a second penguin is introduced into the boy's home, rather than being a heartwarming moment as in the original commercial, you can't help but feel sad for the fate of these two suburban penguins.
Trend Themes
1. Dark Humor Parody Videos - Opportunity for disruptive innovation in creating parody videos that provide a darker twist on popular commercials or advertisements.
2. Alternative Narratives in Advertising - Opportunity for disruptive innovation in challenging traditional storytelling conventions in advertising by offering alternative narratives that deviate from the norm.
3. Subverting Expectations in Marketing - Opportunity for disruptive innovation in marketing by subverting expectations and creating content that surprises and engages the audience in unexpected ways.
Industry Implications
1. Film and Video Production - Opportunity for disruptive innovation in the film and video production industry by exploring alternative storytelling approaches that deviate from conventional norms.
2. Advertising and Marketing - Opportunity for disruptive innovation in the advertising and marketing industry by challenging traditional narratives and creating unconventional campaigns that capture attention and stand out from the crowd.
3. Content Creation and Viral Marketing - Opportunity for disruptive innovation in content creation and viral marketing strategies by creating unique and unexpected content that resonates with audiences and generates widespread attention.
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