This Wix Super Bowl Ad Pays Tribute to Previous Big Game Commercials
Laura McQuarrie — February 8, 2016 — Marketing
References: startstunning & adweek
In order to promote its website development platform, this year's Wix Super Bowl ad gets a bit of help from the cast of Kung Fu Panda and some previous Big Game ads.
To coincide with the release of Kung Fu Panda 3, Po and his friends are motivated to drive business to Mr. Ping's Noodles. To do this, Po dreams up several commercial ideas, which take inspiration from some of the most memorable ads of the past, including Old Spice's 'The Man Your Man Could Smell Like,' as well as the one that starred the Budweiser frogs. Finally, the animated clan settles on making a website through Wix, which offers the easiest and most cost-effective marketing solution.
To coincide with the release of Kung Fu Panda 3, Po and his friends are motivated to drive business to Mr. Ping's Noodles. To do this, Po dreams up several commercial ideas, which take inspiration from some of the most memorable ads of the past, including Old Spice's 'The Man Your Man Could Smell Like,' as well as the one that starred the Budweiser frogs. Finally, the animated clan settles on making a website through Wix, which offers the easiest and most cost-effective marketing solution.
Trend Themes
1. Animated Advertisements - The use of animations in commercial ads can attract a wider audience and provide unique marketing opportunities.
2. Nostalgic Marketing - Incorporating memorable elements of past ads in present commercials can elicit emotional responses from viewers and increase brand recognition.
3. Celebrity Endorsements - Featuring popular characters or celebrities in ads can draw attention to a product or service and create a relatable image for the brand.
Industry Implications
1. Marketing and Advertising - As companies seek to differentiate themselves in the market, innovative advertising strategies can help them gain a competitive edge.
2. Entertainment - Collaborations between entertainment franchises and brands provide opportunities for cross-promotion and mutually beneficial partnerships.
3. Web Development - Companies that offer easy website development solutions have the potential to attract more clients and customers looking for cost-effective marketing solutions.
3
Score
Popularity
Activity
Freshness
