This Schick Super Bowl Commercial Turns Razors into Battling Machines
Laura McQuarrie — February 8, 2016 — Marketing
The new Schick Hydro 5 is at the center of this year's Schick Super Bowl commercial. While it might seem as though the spot will begin with a man about to shave his face, the ad quickly turns epic as the razors sitting idly on the counter top turn into Transformer-like characters.
Over the course of the video, the robotic Schick Hydro battles against an outdated razor, which appears run-down and dry in comparison to the newer model. Finally, the Hydro is able to make a quick move with its lube strip to shatter its opponent into pieces.
The commercial brilliantly gives life to inanimate objects, while also introducing the mighty new features of the Schick Hydro 5 in an entertaining way. While razors are essential to many grooming routines of consumers, this ad positions the new product as a superhero of personal care.
Over the course of the video, the robotic Schick Hydro battles against an outdated razor, which appears run-down and dry in comparison to the newer model. Finally, the Hydro is able to make a quick move with its lube strip to shatter its opponent into pieces.
The commercial brilliantly gives life to inanimate objects, while also introducing the mighty new features of the Schick Hydro 5 in an entertaining way. While razors are essential to many grooming routines of consumers, this ad positions the new product as a superhero of personal care.
Trend Themes
1. Robotic Advertising Campaigns - The Schick Super Bowl commercial demonstrates the potential for inspiring and engaging advertising campaigns featuring robotic characters.
2. Animated Personal Care Products - Animated personal care products could be a disruptive innovation in the grooming industry, with the Schick Hydro 5 ad paving the way.
3. Smart Product Personification - Personifying new products as epic superhero characters can be a game-changing marketing strategy, as demonstrated by the Schick Hydro 5 ad.
Industry Implications
1. Personal Care - The advertising campaign for the Schick Hydro 5 could inspire disruptive innovation in the personal care industry.
2. Marketing and Advertising - The success of the Schick Super Bowl commercial demonstrates the potential for creative, engaging marketing campaigns featuring animated or robotic characters.
3. Consumer Goods - Animated or personified personal care products, like the Schick Hydro 5, have potential to disrupt the consumer goods industry and differentiate brands from competitors.
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