This Snickers Super Bowl Reminds 'You're Not You When You're Hungry'
Laura McQuarrie — February 8, 2016 — Marketing
This year's Snickers Super Bowl ad travels back to 1955 to the set of The Seven Year Itch, where Marilyn Monroe filmed her iconic scene over a NYC subway grate.
The advertisement opens with Willem Dafoe in Monroe's white dress, heels and jewelry, who offers up many complaints about the stunt before a member of the film crew offers him a Snickers bar. After taking a bite of the chocolate candy bar, Dafoe completely transforms into another person—the true Marilyn Monroe that audiences know and love.
Using old and new Hollywood icons, the commercial effectively supports the brand's 'You're Not You When You're Hungry' campaign. The ad spot also features a cameo from Eugene Levy, who sneaks in at the end to say: "This thing will never make the cut."
The advertisement opens with Willem Dafoe in Monroe's white dress, heels and jewelry, who offers up many complaints about the stunt before a member of the film crew offers him a Snickers bar. After taking a bite of the chocolate candy bar, Dafoe completely transforms into another person—the true Marilyn Monroe that audiences know and love.
Using old and new Hollywood icons, the commercial effectively supports the brand's 'You're Not You When You're Hungry' campaign. The ad spot also features a cameo from Eugene Levy, who sneaks in at the end to say: "This thing will never make the cut."
Trend Themes
1. Nostalgic Marketing - Opportunity to leverage nostalgia and iconic figures to create powerful brand campaigns.
2. Personality Transformation - Disruptive innovation opportunity to showcase the transformative power of a product.
3. Celebrity Cameos - Utilizing famous celebrities to add star power and engagement to ad campaigns.
Industry Implications
1. Food and Beverage - Creating innovative marketing strategies to promote food and beverage products.
2. Entertainment - Exploring creative ways to incorporate celebrities and nostalgic themes in entertainment industry campaigns.
3. Advertising - Adopting unique storytelling techniques to captivate audiences and increase brand awareness for advertisers.
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