John Lewis' 'Man on the Moon' Ad Shares the Spirit of Giving
Laura McQuarrie — November 10, 2015 — Marketing
References: johnlewis & creativecriminals
British retailer John Lewis has become well-known for its heartwarming Christmas commercials year after year, and this year, the tradition continues with Man on the Moon.
The 2015 Christmas advert tells the story of a young girl who looks up into a telescope and frequently observes a lonesome man living on the moon. She makes many spirited attempts to try and get in touch with him, but the distance is just too far for contact. Come Christmastime, the Man i the Moon receives a special present, a telescope, so that he can get a better look at the Earth and feel a little closer to the festivities.
From NASA announcing the discovery of water on Mars to the release of The Martian, there has been year-long interest in outer space and this commercial perfectly captures the spirit of the year.
The 2015 Christmas advert tells the story of a young girl who looks up into a telescope and frequently observes a lonesome man living on the moon. She makes many spirited attempts to try and get in touch with him, but the distance is just too far for contact. Come Christmastime, the Man i the Moon receives a special present, a telescope, so that he can get a better look at the Earth and feel a little closer to the festivities.
From NASA announcing the discovery of water on Mars to the release of The Martian, there has been year-long interest in outer space and this commercial perfectly captures the spirit of the year.
Trend Themes
1. Outer-space Fascination - There is a year-long interest in outer space, presenting opportunities to capitalize on products and experiences that tap into this fascination.
2. Heartwarming Advertising - The success of John Lewis' heartwarming Christmas commercials opens up the potential for other businesses to create emotionally resonant advertising campaigns.
3. Connecting Through Distance - The theme of connecting with others across distance presents opportunities for businesses to develop innovative communication technologies and services.
Industry Implications
1. Retail - The success of John Lewis' Christmas commercials highlights the potential for retailers to create memorable and emotionally engaging advertisements that can drive sales.
2. Entertainment - The ongoing interest in outer space provides opportunities for the entertainment industry to create captivating content, such as movies or documentaries related to space exploration.
3. Technology - The theme of connecting with others across distance through the Man on the Moon commercial opens up possibilities for technology companies to develop innovative communication solutions that bridge gaps.
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