The Sacla' Stage Shopera Showcases an Impromptu Market Performance
Rosie Jones — April 9, 2013 — Pop Culture
References: youtube
Premium Italian food brand Sacla’ surprised and delighted shoppers at the John Lewis Oxford Street Foodhall with their Sacla' Stage Shopera by staging an impromptu Opera in the food aisles.
The Pesto Pioneers planted five secret opera singers who were disguised as casual shoppers and servers, who then broke into song bringing the foodhall to a standstill with a rousing rendition of the Italian classic 'Funiculì, Funiculà.' From soaring soprano to booming baritone, the singers’ stunning performance delighted the unsuspecting customers whose confused and surprised reactions were captured on camera by a film crew behind the scenes.
While store management were in on the stunt, the floor staff were not let in on the secret and were as surprised as everybody else when the first lunch time shopper burst into song.Su
The Pesto Pioneers planted five secret opera singers who were disguised as casual shoppers and servers, who then broke into song bringing the foodhall to a standstill with a rousing rendition of the Italian classic 'Funiculì, Funiculà.' From soaring soprano to booming baritone, the singers’ stunning performance delighted the unsuspecting customers whose confused and surprised reactions were captured on camera by a film crew behind the scenes.
While store management were in on the stunt, the floor staff were not let in on the secret and were as surprised as everybody else when the first lunch time shopper burst into song.Su
Trend Themes
1. Surprise Food Hall Performances - Brands surprise food hall shoppers with unexpected performances to create a memorable shopping experience.
2. Immersive Marketing - Brands use immersive experiences like pop-up performances to create a unique marketing opportunity that engages customers on a deeper level.
3. Viral Marketing Stunts - Brands create viral marketing campaigns through unexpected stunts like surprise performances or flash mobs.
Industry Implications
1. Retail - Retailers can use surprise performances to create a memorable shopping experience that encourages customer loyalty and word-of-mouth marketing.
2. Food and Beverage - Food and beverage brands can use surprise performances to create memorable experiences for customers and showcase their products in a unique way.
3. Entertainment - Entertainment companies can partner with brands to create immersive marketing experiences for customers, creating new revenue streams and brand partnerships.
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