The PETA AutoCorrect Ads Use Familiar Humor for a Great Cause
Andrew Loh — October 13, 2011 — Social Good
References: NoMonkeyBusinessOn & mediabistro
The PETA AutoCorrect campaign by BBDO, New York aims to educate other advertisers and agencies to stop using real apes in their commercials.
Thanks to the contribution of Toygar Bazarkaya, the executive Creative Director of said ad agency, and the rest of the team, BBDO installed an autocorrect program on all the computers of their creative employees. The program works in such a way that whenever words such as “monkey,” “ape” or “chimpanzee” are typed, the rest of a sentence will appear automatically.
The message reads, “…who was taken from his mother when only weeks old to act in front of the camera. During his training, the ape will be kicked, punched, and beaten to perform what you are just about to write." The PETA AutoCorrect campaign puts a very important, yet under-communicated issue in the spotlight.
Thanks to the contribution of Toygar Bazarkaya, the executive Creative Director of said ad agency, and the rest of the team, BBDO installed an autocorrect program on all the computers of their creative employees. The program works in such a way that whenever words such as “monkey,” “ape” or “chimpanzee” are typed, the rest of a sentence will appear automatically.
The message reads, “…who was taken from his mother when only weeks old to act in front of the camera. During his training, the ape will be kicked, punched, and beaten to perform what you are just about to write." The PETA AutoCorrect campaign puts a very important, yet under-communicated issue in the spotlight.
Trend Themes
1. Autocorrect Awareness - The PETA AutoCorrect campaign raises awareness about the unethical use of real apes in advertising through an autocorrect program that highlights the issue.
2. Humor in Activism - The use of familiar humor in the PETA AutoCorrect ads creates a memorable and effective way to advocate for animal rights.
3. Educating Advertisers - The PETA AutoCorrect campaign aims to educate other advertisers and agencies about the negative impacts of using real apes in commercials.
Industry Implications
1. Advertising - The advertising industry has the opportunity to adopt more ethical practices by ceasing the use of real apes in commercials.
2. Animal Rights - The PETA AutoCorrect campaign contributes to the ongoing movement for animal rights and puts a spotlight on the inhumane treatment of animals in the entertainment industry.
3. Creative Technology - The autocorrect program used in the PETA AutoCorrect campaign showcases the potential of creative technology in raising awareness for important social issues.
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