The Doritos Super Bowl Commercial is Both Shocking and Humorous
Katherine Pendrill — February 8, 2016 — Marketing
References: youtube & huffingtonpost
The new Doritos Super Bowl Commercial is getting people talking with its outrageous story line. While going for the shock factor can backfire, this commercial perfectly toes the line between humor and disgust.
The ad features a pregnant women getting an ultrasound while her husband snacks on a bag of Doritos. The man suddenly realizes that the baby will move based on where he holds his chips. After watching the baby struggle to reach for the chips, the women gets fed up and throws a chip across the room. However, this action causes the child to launch itself outside mom in order to reach the precious snack food.
While the Doritos Super Bowl Commercial shocked many viewers, the commercial ultimately helped to create significant buzz about the brand.
The ad features a pregnant women getting an ultrasound while her husband snacks on a bag of Doritos. The man suddenly realizes that the baby will move based on where he holds his chips. After watching the baby struggle to reach for the chips, the women gets fed up and throws a chip across the room. However, this action causes the child to launch itself outside mom in order to reach the precious snack food.
While the Doritos Super Bowl Commercial shocked many viewers, the commercial ultimately helped to create significant buzz about the brand.
Trend Themes
1. Shocking Super Bowl Ads - Opportunity for brands to create buzz and capture attention by pushing boundaries in their commercials.
2. Humorous Marketing Campaigns - The combination of shock and humor in advertising can help brands stand out and make a lasting impression on viewers.
3. Interactive Advertising - Creating commercials that engage viewers and allow them to participate in some way can lead to increased brand awareness and audience interaction.
Industry Implications
1. Food and Beverage - Innovative and edgy advertisements can help food and beverage companies differentiate themselves in a crowded market.
2. Advertising and Marketing - Brands can explore new ways to capture consumer attention and create memorable campaigns that generate buzz.
3. Entertainment and Media - Interactive and shocking commercials during major events like the Super Bowl can captivate audiences and generate social media discussions.
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