This Pepsi Super Bowl Ad Imagines the Origins of Halftime
Laura McQuarrie — January 25, 2014 — Marketing
References: pepsi & marketmenot
The Pepsi Super Bowl ‘There Since the First Halftime’ ad serves as a way to celebrate its presence at NFL games throughout history, as well as promote this year’s halftime show.
The ad goes back in time to look at a scenario where the word “halftime” might have been coined. During a game, a group of women drive up to the field with car troubles. The players are distracted, but do not want to be deterred from taking a break halfway through. But when the women note that they have bottles of Pepsi, the men suddenly decide to change their minds.
Some of the most charming parts of the ad are the use of retro Pepsi logos and when a player goes to take a selfie with a comically huge vintage camera. The short ad is set to a song by Bruno Mars, who will be headlining the 2014 Super Bowl Halftime Show. As well as a strong presence at halftime, Pepsi will also have two 30-second commercials on Super Bowl Sunday.
The ad goes back in time to look at a scenario where the word “halftime” might have been coined. During a game, a group of women drive up to the field with car troubles. The players are distracted, but do not want to be deterred from taking a break halfway through. But when the women note that they have bottles of Pepsi, the men suddenly decide to change their minds.
Some of the most charming parts of the ad are the use of retro Pepsi logos and when a player goes to take a selfie with a comically huge vintage camera. The short ad is set to a song by Bruno Mars, who will be headlining the 2014 Super Bowl Halftime Show. As well as a strong presence at halftime, Pepsi will also have two 30-second commercials on Super Bowl Sunday.
Trend Themes
1. Retro Advertising - Opportunity for brands to tap into nostalgia and incorporate retro elements in their marketing campaigns.
2. Halftime Sponsorship - Potential for brands to partner with sports events and capitalize on the halftime entertainment as a way to reach a large audience.
3. Branded Entertainment - Emerging trend of brands creating entertaining content that aligns with their values and promotes their products or services.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to use creative advertising strategies to stand out in a competitive market.
2. Sports Marketing - Potential for sports marketing agencies to develop innovative sponsorship opportunities and strategies for brands.
3. Entertainment Industry - Rise of branded entertainment opens up new avenues for collaboration between brands and entertainment platforms.
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