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Cognitive Conditioning

Consumers are shifting from training the body, to training the mind

Implications - Instead of just focusing on training the body, people are taking increasing interest in training their minds. The rise of the geek has created a status adjustment in how consumers view being intelligent, and when combined with a fear of mental degradation, it's now more important than ever to train your brain. In the end, consumers are now viewing the term healthy as a combination of body and mind.
Trend Themes
1. Cognitive Conditioning - Consumers are shifting from training the body, to training the mind, creating a status adjustment in how consumers view being intelligent, and when combined with a fear of mental degradation, it's now more important than ever to train your brain.
2. Brain-computer Interfaces - With the rise of devices such as the EMOTIV INSIGHT headset, brain-computer interfaces are becoming more commonplace and can be used to optimize brain performance and overall fitness.
3. Language Learning Video Games - Video games like Koe use simplicity in game design to make the process of learning a new language fun and accessible.
Industry Implications
1. Education Technology - EdTech can capitalize on the trend of cognitive conditioning to develop innovative new tools and resources for training the mind.
2. Gaming - The rise of brain-computer interfaces and cognitive training apps presents a huge opportunity for the gaming industry to capitalize on the trend of training the mind.
3. Hospitality - Bars and restaurants can take inspiration from Raising the Bar and create educational drinking experiences that make knowledge more accessible and help to attract new customers.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
302,059 Total Clicks
Date Range:
Mar 13 — Mar 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Iconic Maze Head Ads
Iconic Maze Head Ads
The Academia de Ideias Ad Campaign Promotes "Challenges For Your Brain"
The Academia de Ideias ad campaign challenges the mind in the most unexpected of ways. It takes the iconic forms of Salvador Dali, Friedrich Nietzsche and Albert Einstein and converts them into... MORE
Reimagined Speed-Reading Apps
Reimagined Speed-Reading Apps
The Spritz App is Going to Help You Read Fast and Efficiently
Reading can sometimes take up a lot of your time and not feel relaxing at all anymore, but with the Spritz app you are able to read faster and more efficiently. You no longer need to worry about... MORE
Focus-Enhancing Headsets
Focus-Enhancing Headsets
The 'Foc.us' Headset Electrifies Your Brain to Increase Focus
Using transcranial direct-current stimulation (tDCS), the ‘Foc.us’ headset claims to boost your cognitive abilities through neurostimulation. Built by Focus Labs, the headsets send a low... MORE
Cognitive Health Monitors
Cognitive Health Monitors
The EMOTIV INSIGHT Headset Measures Mental Activities
The EMOTIV INSIGHT headset keeps a tab on cognitive health in real-time. Sleek and wireless, it looks like something everyone will voluntarily or perhaps mandatorily be wearing in the future.... MORE
Educational Drinking Bars
Educational Drinking Bars
Raising the Bar Turns the Local Watering Hole into a Learning Experience
Raising the Bar is a non-profit organization that’s changing the way people learn in everyday life. The co-founders consist of a well-rounded group of individuals, including doctors and bankers,... MORE
play_circle_filledBrain-Training Eye Apps
Brain-Training Eye Apps
The Ultimeyes App Could Improve Your Vision by Training Your Brain
The Ultimeyes app can enhance your eyesight through brain-training sessions. The app encourages users do these exercises four days per week. In a recent baseball study, researchers found that... MORE
play_circle_filledLanguage Learning Video Games
Language Learning Video Games
Koe is a Japanese Language Game That Makes Learning Easy
‘Koe’ is a Japanese language game that makes the process of learning a new language fun. Simplicity in the game is key, which is evident from the name of the game itself, which... MORE

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play_circle_filledSkill-Building Shelters
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Shoe Department Portable Bars
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play_circle_filled3D Thought-Printing Platforms
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