The Serenading Unicorn Professes His Love to Sarah Silverman
Carly Foy — April 8, 2011 — Pop Culture
References: apps.facebook & popcrunch
Funny woman Sarah Silverman stars in a new ad campaign for Juicy Fruit with a Serenading Unicorn.
The video features the ups and downs of Silverman and the unicorn’s relationship, with the unicorn singing to her and professing his love. The viewer gets an in-depth look of the relationship and understands more thoroughly the basis of their connection. I actually feel for the poor unicorn when Silverman displays mistrust in their courtship.
The ad campaign has a call to action at the end, telling the viewer to go to the Serenading Unicorn’s Facebook page, where you are then able to send the Serenading Unicorn’s message of sentiment to your friends. The sentiments range from “Sorry you lost your phone” to “Thank you for liking my status update.”
The video features the ups and downs of Silverman and the unicorn’s relationship, with the unicorn singing to her and professing his love. The viewer gets an in-depth look of the relationship and understands more thoroughly the basis of their connection. I actually feel for the poor unicorn when Silverman displays mistrust in their courtship.
The ad campaign has a call to action at the end, telling the viewer to go to the Serenading Unicorn’s Facebook page, where you are then able to send the Serenading Unicorn’s message of sentiment to your friends. The sentiments range from “Sorry you lost your phone” to “Thank you for liking my status update.”
Trend Themes
1. Interactive Ad Campaigns - Using characters or creatures to interact with viewers and promote products
2. Emotional Marketing - Incorporating sentimental elements that aim to create a connection with consumers
3. Viral Social Media Campaigns - Creating shareable content that promotes engagement and interaction with the brand
Industry Implications
1. Advertising Industry - Utilizing interactive elements to create more engaging and effective advertising campaigns
2. Entertainment Industry - Incorporating emotional marketing into TV shows, movies, and other forms of entertainment to create stronger connections with audiences
3. Social Media Industry - Creating viral campaigns that promote engagement and interaction on social media platforms
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