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Aquatic Chorus Gum Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

The Trident Fresh Pet Shop Commercial Adds a Melodic Boost of Flavor

— October 29, 2012 — Marketing
Set in a shop where absolutely nothing is going on, the Trident Fresh Pet Shop commercial adds a little freshness to the dull setting.

Yawning, the bored pet shop worker starts chewing a piece of Trident Fresh gum and instantly, the fish begin singing Queen's Bohemian Rhapsody. The pet shop comes to life as all the creatures join in. The use of animals in advertising captures people's attention because they love seeing cute creatures doing human activities such as karaoke. When the worker tries to join in, his voice cracks and the fish disperse quickly. This surprising twist at the end adds some humor to the ad, making it fun and memorable.

The quirky Trident Fresh Pet Shop commercial shows how great flavor can freshen things up.
Trend Themes
1. Animal-inclusive Advertising - Exploring the use of animals in advertising to captivate audiences and create engaging experiences.
2. Surprising Endings - Utilizing unexpected twists or humorous moments at the conclusion of advertisements to leave a lasting impression.
3. Using Familiar Songs - Incorporating popular or well-known songs into ads to evoke nostalgia and create a connection with the audience.
Industry Implications
1. Pet Supplies - Creating innovative advertisements that showcase pet-related products using animals and engaging storytelling techniques.
2. Gum Manufacturing - Exploring disruptive ways to promote gum products by leveraging unexpected endings and memorable experiences in advertisements.
3. Music Licensing and Advertising - Providing opportunities for music licensing agencies to collaborate with brands and create unique advertisements that connect with audiences through familiar songs.
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