This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides
Laura McQuarrie — December 24, 2013 — Marketing
References: creativity-online & designtaxi
It wouldn't be Christmas without a heartwarming Coca-Cola Christmas ad and this one truly communicates the joy of sharing.
This year, Coca-Cola teamed up with the DAVID ad agency to set up this stunt. Amidst the hustle and bustle of people on the streets of Rome during the holiday season. As the commercial notes, Christmas is "the perfect time for sharing, until you need a taxi." Despite this being the season for joy, lines can get long and people can get unruly when they are just trying to get home to their families.
Instead of having people fight for cabs, Coca-Cola encouraged people to share rides together, which got people talking, making friends and toasting over a bottle of Coke together. The message is simple and the Coca-Cola Christmas Taxi is a heartfelt way to clearly show that "holiday cheer travels better in company."
This year, Coca-Cola teamed up with the DAVID ad agency to set up this stunt. Amidst the hustle and bustle of people on the streets of Rome during the holiday season. As the commercial notes, Christmas is "the perfect time for sharing, until you need a taxi." Despite this being the season for joy, lines can get long and people can get unruly when they are just trying to get home to their families.
Instead of having people fight for cabs, Coca-Cola encouraged people to share rides together, which got people talking, making friends and toasting over a bottle of Coke together. The message is simple and the Coca-Cola Christmas Taxi is a heartfelt way to clearly show that "holiday cheer travels better in company."
Trend Themes
1. Cab-sharing Campaigns - Disruptive innovation opportunity: Develop innovative campaigns that promote and incentivize cab-sharing, creating a sense of community and reducing congestion.
2. Joy of Sharing - Disruptive innovation opportunity: Create marketing campaigns that tap into the emotional concept of sharing, fostering a sense of connection and positive brand association.
3. Seasonal Partnering - Disruptive innovation opportunity: Collaborate with other brands or agencies during holiday seasons to create impactful and memorable experiences that align with shared values and goals.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Integrate ride-sharing services and initiatives into beverage marketing campaigns to promote community engagement and amplify brand message.
2. Transportation Industry - Disruptive innovation opportunity: Develop technology platforms or partnerships that facilitate and encourage cab-sharing initiatives, improving efficiency and reducing traffic congestion.
3. Advertising Industry - Disruptive innovation opportunity: Create innovative and experiential advertising campaigns that leverage the power of emotion and storytelling, enabling brands to authentically connect with their audience.
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