The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl
Laura McQuarrie — January 24, 2014 — Autos
The ‘Slow Bark’ CarMax Super Bowl ad is a spoof on its ‘Slow Clap’ ad, remade with tons of puppies.
The puppy version is set up and shot just like the human version of the commercial, showing a customer who makes a CarMax purchase and then gets a ton of “slow barks” on his drive home. While the people dressed in cheerleader outfits, medical scrubs and karate uniforms gave the human version of the commercial a quirky feel, this animal version is downright adorable, since the dogs are dressed to match.
The canine driver passes the same lemonade stand, pie-eating contest and kid falling off a bicycle as in the Slow Clap commercial, but it’s not hard to see why this version will probably be the more memorable of the two.
The puppy version is set up and shot just like the human version of the commercial, showing a customer who makes a CarMax purchase and then gets a ton of “slow barks” on his drive home. While the people dressed in cheerleader outfits, medical scrubs and karate uniforms gave the human version of the commercial a quirky feel, this animal version is downright adorable, since the dogs are dressed to match.
The canine driver passes the same lemonade stand, pie-eating contest and kid falling off a bicycle as in the Slow Clap commercial, but it’s not hard to see why this version will probably be the more memorable of the two.
Trend Themes
1. Puppy-themed Super Bowl Ads - Opportunity for brands to create engaging and adorable Super Bowl ads featuring puppies, appealing to a wide audience.
2. Remakes of Popular Commercials with Animals - Potential for brands to recreate popular commercials with animals to bring a fresh and entertaining twist to their advertising campaigns.
3. Emotional Connection Through Animals in Ads - Brands can leverage the emotional appeal of animals in advertisements to create a strong connection with consumers and increase brand affinity.
Industry Implications
1. Advertising and Marketing - Advertising agencies can explore the trend of incorporating animals, particularly puppies, in commercials to enhance brand messaging and create memorable campaigns.
2. Automotive Industry - Car manufacturers and dealerships can consider using animal-themed ads to engage customers, evoke positive emotions, and generate interest in their products and services.
3. Entertainment Industry - Production studios and entertainment companies can explore the trend of creating animal remakes of popular commercials as a way to captivate audiences and generate buzz around their content.
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