The TOOB Keychain is a Chic, Eco and Practical Doodad
Amelia Roblin — May 14, 2013 — Autos
References: roysherizly & notcot.org
Designer Roy Sherizly makes a remarkably eco-friendly product known as the TOOB Keychain. While the metal loops and buttons that complete each item are likely purchased in bulk, the maker visits local Tel Aviv bicycle shops for his primary material.
Great numbers of punctured bike inner tubes are replaced behind their doors and the torn parts do not have a natural second use. For the purpose of producing handy key rings, they are collected and converted with delightful results.
Stamped imprints, as well as the textures of treads and general wear and tear give each TOOB Keychain detail and character. Rubber segments in various lengths are folded in half and then creased a little once more to fasten the rings in place.
Great numbers of punctured bike inner tubes are replaced behind their doors and the torn parts do not have a natural second use. For the purpose of producing handy key rings, they are collected and converted with delightful results.
Stamped imprints, as well as the textures of treads and general wear and tear give each TOOB Keychain detail and character. Rubber segments in various lengths are folded in half and then creased a little once more to fasten the rings in place.
Trend Themes
1. Upcycling - Exploring new ways to turn waste materials into valuable products creates opportunities for sustainable design and innovation.
2. Circular Economy - Models of production and consumption that prioritize closing the loop and reusing materials create a fertile ground for entrepreneurial solutions.
3. Customization - Using recycled materials to create products that can be customized to reflect the personality and style of the user creates new opportunities for personalized accessories that align with eco-conscious values.
Industry Implications
1. Fashion Accessories - Using recycled materials to produce fashion accessories provides a way to differentiate products in a crowded market, demonstrate environmental commitment, and attract eco-conscious consumers who seek unique and sustainable accessories.
2. Sustainability Consulting - Advising businesses on how to incorporate sustainable materials and designs into their product lines can help meet the growing demand for eco-conscious fashion accessories and foster new business models that embrace circular economy principles.
3. Bicycle Industry - Collaborating with designers who upcycle bicycle parts into fashionable accessories can add an eco-friendly appeal to the product lines of bike shops, attract new customers, and create new revenue streams based on environmentally innovative designs.
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