The Super Bowl Bank of America Ad Will Raise Money for the Global Fund
Laura McQuarrie — January 25, 2014 — Marketing
References: red.bankofamerica & adweek
The Bank of America ad that will air during the 2014 Super Bowl will coincide with the launch of “Invisible,” a new single by U2. 24 hours after the Bank of America Super Bowl commercial airs, the U2 song will be free to download on iTunes, which is a pretty sweet deal for fans of the band. What’s even better is that for each download of the song, the Bank of America will donate a dollar to the Global Fund, for a total of up to $2 million.
The donations raised for the Global Fund in the partnership between the Bank of America, U2 and Bono’s non-profit, (Red), will contribute towards the fight against AIDS, malaria and tuberculosis around the world.
The donations raised for the Global Fund in the partnership between the Bank of America, U2 and Bono’s non-profit, (Red), will contribute towards the fight against AIDS, malaria and tuberculosis around the world.
Trend Themes
1. Cause-related Marketing - Disruptive innovation opportunity: Businesses can integrate social causes into their marketing strategies to engage consumers and generate positive social impact.
2. Collaborative Partnerships - Disruptive innovation opportunity: Forming strategic alliances with non-profit organizations and influential artists can create mutually beneficial relationships and amplify brand messaging.
3. Digital Donation Platforms - Disruptive innovation opportunity: Leveraging digital platforms like iTunes to facilitate donation campaigns can increase reach and accessibility for fundraising efforts.
Industry Implications
1. Financial Services - Disruptive innovation opportunity: Financial institutions can explore partnerships with non-profits and artists to drive social impact and enhance brand reputation.
2. Music and Entertainment - Disruptive innovation opportunity: Artists and entertainment companies can team up with brands to leverage their reach and support charitable causes.
3. Technology and E-commerce - Disruptive innovation opportunity: Developing innovative donation platforms and integrating them into digital marketplaces can revolutionize fundraising and charitable giving.
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