Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
Laura McQuarrie — January 25, 2014 — Lifestyle
References: butterfingercups & adweek
This year Nestlé will be debuting its first ever Super Bowl commercial, promoting its new Butterfinger Peanut Butter Cups.
This teaser ad shows Mrs. Chocolate and Mr. Peanut Butter in couples therapy, looking to add some excitement to their marriage, which serves as a slight jab towards its biggest competitor, Reese’s. Nestlé is promoting the couples therapy and its chocolate/peanut butter/Butterfinger cups with the “CupTherapy” hashtag.
The couples therapy theme will also be played out on Super Bowl Sunday during the fourth quarter, although it will explore a different scene of the couple in therapy together and hopefully we will see a happier Mr. and Mrs. Peanut Butter and Chocolate by the end of it.
This teaser ad shows Mrs. Chocolate and Mr. Peanut Butter in couples therapy, looking to add some excitement to their marriage, which serves as a slight jab towards its biggest competitor, Reese’s. Nestlé is promoting the couples therapy and its chocolate/peanut butter/Butterfinger cups with the “CupTherapy” hashtag.
The couples therapy theme will also be played out on Super Bowl Sunday during the fourth quarter, although it will explore a different scene of the couple in therapy together and hopefully we will see a happier Mr. and Mrs. Peanut Butter and Chocolate by the end of it.
Trend Themes
1. Cuptherapy - Using therapy-themed ads to promote products creates an opportunity to engage customers and stand out from competitors.
2. Super Bowl Commercials - Leveraging the popularity and reach of the Super Bowl for advertising can provide a platform to generate brand awareness and capture a large audience.
3. Competitor Jabs - Taking subtle jabs at competitors in advertising campaigns can help to differentiate a brand and create buzz.
Industry Implications
1. Confectionery - Incorporating creative advertising strategies in the confectionery industry can capture consumer attention and drive sales.
2. Advertising - The use of innovative and playful advertisement concepts presents an opportunity to attract and engage audiences in the advertising industry.
3. Entertainment - Creating entertaining and captivating advertisements for the entertainment industry can enhance brand recognition and boost consumer engagement.
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