The H&M Super Bowl Ad Will Let Fans Buy Right from Their TVs
Laura McQuarrie — January 26, 2014 — Marketing
This year’s H&M Super Bowl ad will be the fashion retailer’s second Superbowl commercial, following its first in 2012. The ad will promote H&M’s David Beckham Bodywear Collection, which will be in stores and online as of January 30th.
An interesting point about the commercial is that anyone watching on a 2012 or 2013 model of a Samsung Smart TV will be able to purchase items from the line directly through a t-commerce platform.
There are two versions of the 30-second commercial and as it stands, fans have the chance choose which version will be aired on Super Bowl Sunday. The options include a “covered” or “uncovered” version and the votes can be cast online at HM.com.
An interesting point about the commercial is that anyone watching on a 2012 or 2013 model of a Samsung Smart TV will be able to purchase items from the line directly through a t-commerce platform.
There are two versions of the 30-second commercial and as it stands, fans have the chance choose which version will be aired on Super Bowl Sunday. The options include a “covered” or “uncovered” version and the votes can be cast online at HM.com.
Trend Themes
1. Television-commerce - Disruptive innovation opportunity: Exploring ways to integrate e-commerce and television advertising to create a seamless shopping experience.
2. Fashion Ads - Disruptive innovation opportunity: Leveraging interactive and engaging advertisements to drive online sales and enhance brand experiences.
3. T-commerce Platform - Disruptive innovation opportunity: Developing advanced technology that allows viewers to make purchases directly from their TVs during commercials.
Industry Implications
1. Retail - Disruptive innovation opportunity: Implementing television-commerce strategies to boost online sales and reach a broader audience.
2. Advertising - Disruptive innovation opportunity: Embracing innovative formats such as interactive fashion ads to captivate audiences and drive consumer engagement.
3. Technology - Disruptive innovation opportunity: Creating advanced t-commerce platforms that integrate seamlessly with smart TVs, revolutionizing the way people shop for products.
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