This Squarespace Super Bowl Teaser Ad Explores Internet Themes
Laura McQuarrie — January 26, 2014 — Pop Culture
References: squarespace & adweek
The Squarespace Super Bowl 'A Better Web Awaits’ big game teaser is a prelude to what’s to come during its first ever Super Bowl commercial. If this short sneak peek is any indication, there could be more creepiness to come.
The teaser ad from the website design service is only 15 seconds long, but it manages to pack in a bunch of memes and other oddities from the Internet including Joseph Ducreux, adults and babies who have swapped heads, sketchy online chat rooms and epic fails.
The short clip ends with a man turning to see something in this dark, abysmal Internet world… could it be that he has seen something hopeful in the discovery of Squarespace?
The teaser ad from the website design service is only 15 seconds long, but it manages to pack in a bunch of memes and other oddities from the Internet including Joseph Ducreux, adults and babies who have swapped heads, sketchy online chat rooms and epic fails.
The short clip ends with a man turning to see something in this dark, abysmal Internet world… could it be that he has seen something hopeful in the discovery of Squarespace?
Trend Themes
1. Meme-ridden Web Design - Opportunity to incorporate popular memes and internet themes into web design to engage users and create a unique online experience.
2. Creepy Internet Imagery - Potential for using unsettling or unconventional visual elements in digital advertising to capture attention and create memorable campaigns.
3. Super Bowl Advertising - Chance to leverage the massive viewership and hype surrounding the Super Bowl to increase brand visibility and reach a wide audience.
Industry Implications
1. Web Design Services - Disruptive innovation opportunity to offer web design services that incorporate popular memes and unconventional imagery for enhanced user engagement.
2. Digital Advertising - Opportunity to explore unconventional and creepy internet imagery in digital ads to captivate audiences and differentiate from traditional advertising approaches.
3. Sports Marketing - Chance to leverage the Super Bowl as a platform for advertising and engage sports fans through creative and memorable campaigns.
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