A Cine Colombia Campaign Has Characters Being Buried in Their Hats
Alexander Lam — July 3, 2013 — Marketing
References: cinecolombia & ibelieveinadv
In an effort to promote Cine Colombia's giant movie screens, ad agency TBWACOLOMBIA created a series of ads featuring iconic characters being engulfed by their hats. The print ads focus on popular movie characters with iconic hats being eaten by their dapper headpieces. Characters such as Indiana Jones from the Indiana Jones franchise and Gandalf the Grey from the Lord of the Rings are seen supporting giant hats. Along with the hilarious illustrations is the text "Much Bigger Movies."
TBWACOLOMBIA created the humorous ads to emphasize Cine Colombia's new movie theaters. The 'Mega Sala Cineco' theaters have screens that are 40 percent bigger than those in average cinemas. By overwhelming movie characters with their hats, the ads are implying that visiting a Cine Colombia theater will provide a truly immersive experience.
TBWACOLOMBIA created the humorous ads to emphasize Cine Colombia's new movie theaters. The 'Mega Sala Cineco' theaters have screens that are 40 percent bigger than those in average cinemas. By overwhelming movie characters with their hats, the ads are implying that visiting a Cine Colombia theater will provide a truly immersive experience.
Trend Themes
1. Immersive Advertising - Ad agencies can create immersive campaigns that blur the line between advertising and entertainment, like TBWACOLOMBIA's oversized headpiece ads.
2. Humorous Illustrations - Humorous illustrations featuring well-known characters can increase brand recognition and engagement, as seen in TBWACOLOMBIA's Cine Colombia campaign.
3. Experiential Marketing - Experiential marketing campaigns that showcase a product's unique features can help brands stand out, as demonstrated by Cine Colombia's emphasis on their new Mega Sala Cineco theaters' larger screens.
Industry Implications
1. Movie Theaters - Movie theaters can leverage immersive advertising and experiential marketing to attract customers and highlight their unique features, like Cine Colombia's Mega Sala Cineco theaters.
2. Ad Agencies - Ad agencies can use humorous illustrations and immersive campaigns to help their clients increase brand recognition and engagement.
3. Entertainment - The entertainment industry can benefit from immersive advertising and experiential marketing to create buzz around new releases and attract audiences.
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