DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
Susan Keefe — October 4, 2011 — Marketing
References: ddb.fi & creativecriminals
The DDB Bacon Cheeseburger ad was created for the global distributor of grease for McDonald’s. The clever ad boils the classic sandwich down to an adorable icon made out of processed cheese. Simplicity is a golden rule in advertising, and if the message should be direct, potent and easy to understand, this ad is spot-on. While this advert is clever, it’s definitely easy to comprehend.
Created to announce the arrival of the American staple to McDonald’s restaurants across Finland, the Helsinki office of DDB has taken the two headliners from the famous sandwich and converted a slice of cheese into a pig snout. The only trouble with this quiet approach is the cheese looks plastic; however, this may be an intentional nod toward the childlike charm of Mickey D's.
The DDB Bacon Cheeseburger ad is endearing and kitschy. DDB Helsinki manages to create a playful tongue-in-cheek persona for the distant fast food giant.
Created to announce the arrival of the American staple to McDonald’s restaurants across Finland, the Helsinki office of DDB has taken the two headliners from the famous sandwich and converted a slice of cheese into a pig snout. The only trouble with this quiet approach is the cheese looks plastic; however, this may be an intentional nod toward the childlike charm of Mickey D's.
The DDB Bacon Cheeseburger ad is endearing and kitschy. DDB Helsinki manages to create a playful tongue-in-cheek persona for the distant fast food giant.
Trend Themes
1. Simplicity in Advertising - The DDB Bacon Cheeseburger ad demonstrates the power of simplicity in conveying a direct and potent message.
2. Iconic Branding - The use of an adorable icon made out of processed cheese showcases the potential of creating iconic branding in the fast food industry.
3. Playful Persona - DDB Helsinki's playful and kitschy approach highlights the opportunity for fast food giants to develop a tongue-in-cheek persona.
Industry Implications
1. Advertising - The DDB Bacon Cheeseburger ad showcases innovative approaches to advertising in the fast food industry.
2. Fast Food - The clever use of branding and playful concepts in the DDB Bacon Cheeseburger ad presents disruptive innovation opportunities within the fast food industry.
3. Marketing and Branding - The simplicity and creativity exhibited in the DDB Bacon Cheeseburger ad offers potential for disruptive innovation in marketing and branding strategies for fast food companies.
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