The First Cheerios Super Bowl Ad Brings Back the Interracial Family
Jennifer Paul — January 31, 2014 — Marketing
This Cheerios ad uses the interracial family we saw not too long ago, but this time it is for the Super Bowl. The controversy surrounding the interracial couple last year took away from what was important. Now, they are doing it again and even better because millions of people will be watching.
This time the Cheerios ad uses the family to describe to the daughter that they will be having another little addition to the family. When the daughter realizes that she will be gaining a little brother there are some compromises that must be met. The father puts down 4 Cheerios in the middle of the table and the daughter adds another saying "and, a puppy." It is a great way to showcase the family and it's great that Cheerios is bringing them back despite the negative attention they have gotten in the past.
This time the Cheerios ad uses the family to describe to the daughter that they will be having another little addition to the family. When the daughter realizes that she will be gaining a little brother there are some compromises that must be met. The father puts down 4 Cheerios in the middle of the table and the daughter adds another saying "and, a puppy." It is a great way to showcase the family and it's great that Cheerios is bringing them back despite the negative attention they have gotten in the past.
Trend Themes
1. Diversity in Advertising - There is an opportunity for other companies to follow Cheerios lead of showcasing diversity in families in their ads.
2. Inclusive Marketing - In 2021, more companies should strive to create adverts that are inclusive and affirming to all people, regardless of race, ethnicity, age, gender, or sexual orientation.
3. Family-focused Campaigns - Brands can capitalize on the idea of building strong family connections by featuring different types of families in their ads.
Industry Implications
1. Advertising Industry - Advertising agencies can help clients embrace diverse representation in their marketing campaigns, through casting, storytelling, and overall messaging.
2. Entertainment Industry - With an increase in demand for diverse TV shows and movies, there is a large opportunity for content creators to showcase diverse families and relationships in their productions.
3. Food Industry - Food companies can follow Cheerios lead by showing different types of families sharing meals together, highlighting the importance of family gatherings and connections.
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