Coca-Cola's Sweater Battle Will Crown the Ugliest Christmas Sweater
Laura McQuarrie — November 20, 2013 — Marketing
References: sweatergenerator & psfk
This holiday season, use the Coke Zero Sweater Generator to create the ugliest Christmas sweater you possibly can. Although these kinds of holiday sweaters are truly hideous, they have gained a notoriety for this and are proudly worn in jest. If the sweater that you create is deemed one of the top 100 ugliest sweaters, Coca-Cola will actually handcraft your design and send it to you.
The Sweater Generator allows users to choose a style of sweater, which ranges from turtlenecks to v-necks and then customize the colors, patterns and images that appear on the ugly holiday sweater.
After a creation is finished, it will be entered into the Sweater Battle, which pits the ugly sweaters against one another. The Sweater Generator is up for two more weeks and the votes for the ugliest Christmas sweater will be in on December 1st.
The Sweater Generator allows users to choose a style of sweater, which ranges from turtlenecks to v-necks and then customize the colors, patterns and images that appear on the ugly holiday sweater.
After a creation is finished, it will be entered into the Sweater Battle, which pits the ugly sweaters against one another. The Sweater Generator is up for two more weeks and the votes for the ugliest Christmas sweater will be in on December 1st.
Trend Themes
1. Ugly Holiday Sweaters - Opportunity to create more customizable and personalized ugly holiday sweaters using technology like the Coke Zero Sweater Generator.
2. Sweater Battles - Potential for more competitions and events centered around ugly holiday sweater contests and battles.
3. Brand Collaborations - Companies can collaborate with popular ugly holiday sweater creators to capitalize on the trend and create brand awareness.
Industry Implications
1. Fashion - Fashion industry can take advantage of the growing popularity of ugly holiday sweaters and offer more options to consumers.
2. E-commerce - E-commerce platforms can create their own sweater generators and host their own ugly sweater contests to bring more traffic to their sites.
3. Beverage - Beverage companies like Coca-Cola can create more interactive and engaging marketing campaigns using technology and social media.
6.2
Score
Popularity
Activity
Freshness
